International outdoor brand crazy discount gradually expand to second and third-tier cities

Li Ning (special store) sale, Nike (special store) special sale, Adidas store all discounted efforts. Perhaps many sports brands are making efforts to clear inventory, perhaps the arrival of spring, autumn, winter clothing is seasonal discount, large and small shopping malls, discount stores a busy atmosphere. Even in the clothing wholesale market, there have been a lot of clearance activities such as the clearing of fur and the sale of thousands of dollars. For a time, spring clothes and winter clothes were present in shopping malls, and sports and fashion were cleared together.

Clear inventory, Nike sports shoes or cheaper

According to media reports, Nike, the international first-line sports brand, will open 40-50 self-operated factory stores this year, and factory discounts will be kept at a discount of 3-4 percent. Not only that, the opening of this store has expanded from the first-tier cities to second- and third-tier cities, which means that in second-tier cities, sports brand discounts led by Nike will increase, and people will be able to buy less. Nike sportswear.

It is understood that in the existing list of Jinan more than 20 existing Nike physical stores, including just settled in Premium Outlet Nike discount stores, already have 5, 6 Nike discount stores. Discounts for goods in these discount stores are 40% off - 70% off, and prices range from 400 yuan to 800 yuan. Different from previous years, reporters saw in Ginza, Guihe and other shopping malls that the styles and types of these discount stores were faster and more numerous than before. According to the above report, discounts for Nike factory stores are generally around 3.5% in winter, discounts are around 40% in spring and autumn, and discounts are around 30% in summer. If Nike's best-selling sports shoes are priced at 1,500 yuan, they are simply calculated. The final market price is 400-500 yuan. This will mean that the discount price of Nike shoes will be almost the same as the price of other domestic brands of sports shoes, and citizens will be able to buy cheaper Nike sports shoes.

At the same time, Li Ning, Anta, 361 degrees and other domestic sports brands are constantly clearing inventory, discount promotions, 361 degrees sports brand stores discounted year round. In the store, you can see that almost all of the clothes and footwear are discounted, the intensity is more than 50%, and the price of some sports shoes is even around 100 yuan. This kind of discount will pull the price of domestic sports brands and international first-line sports brands. Open the gap, but also diverted some of the consumers.

Busy dumping, winter discounts as low as 30% off

As the seasonal price cuts, the fickle weather this spring gives more sales time for discounted winter clothes. In the second floor of the clothing wholesale market, almost all fur winter clothing is discounted. In a fur store, winter sales of two or three thousand fox fur collar rabbit fur coat, the current price has been discounted to more than 1,000 yuan. In addition, cashmere, cashmere, pure wool texture coats, sweaters, etc. are also on sale. A manager said, "Because the number is not complete, we are eager to transfer new funds on the capital, and all the clothes in the store are sold at a discount of 30%."

Due to the fact that the weekend and the 38th festival have not yet ended, the store's big promotion logo is also marked with the words "three or eight promotions." Once on the second floor of Hualian Commercial Building, I saw a special sale of clothes, such as Iger and G2000, at the entrance of the elevator. A customer told the reporter, “You look at this T-shirt. When it was last summer, it was more than 200. Now it's only 70 yuan. It's the number is incomplete and you have to be careful.” The sales guide of the sales area said, “In addition to winter clothing, Discounted, many inventory inventory of summer last year was also selected to clear at this node, because some of the new summer dresses are already on the market. Last year's natural sales were not good and needed a discount."