In July this year, Danish Fashion Group Acer's brand VEROMODA brand landed Taobao Mall. Earlier, the two brands of Acer's Jack & Jones, ONLY Taobao official flagship store has opened. At present, these two major brands online monthly sales have exceeded more than 500 million performance. On the welcome sales figures, VERO MODA is expected to re-establish a net sales miracle as the third largest brand of Taobao's Taobao platform. Mr. Zhang Yong, head of Taobao CFO and Taobao Mall pointed out that the combination of the traditional apparel industry and the Internet is the trend of the times. The early arrival of the company and Taobao cooperation has achieved excellent results, we have reason to believe that the VEROMODA settled in Taobao Mall will be another success. This also shows that more and more international enterprises have realized the importance of e-commerce in the Chinese market. The well-known brand products have become one of the trends of e-commerce in the future. "Seek Different Values" International bigger heavier online channels Traditionally, traditional brands, especially European and American brands, have also set up their own official websites in China. However, due to lack of promotion experience and lack of traffic flow, the main online sales still come from Taobao. Therefore, Taobao Mall since opening, more and more traditional brands choose Taobao Mall to open the official flagship store, as the first stop on the Internet to test the water. Lenovo, Dell, Jack Jones, ONLY, McDonald's, Disney, Li Ning and other domestic and foreign brands are constantly flashing the crowd in front of Taobao shopping. Taobao has not only to meet the consumer shopping platform, but also highlight the brand value of the business platform. Among them, the growth of apparel companies is particularly impressive. Apparel has always been one of the largest sales categories of Taobao, and nearly 60% of online shoppers have experience buying clothes online. Therefore, the Acer company and Taobao formed a strategic partner, its brands VERO MODA, Jack & Jones Jack Jones and ONLY into Taobao Mall to do e-commerce, on the one hand through its own flagship store can be better to genuine brand image Direct delivery to consumers, direct feedback from consumers, to grasp the market demand and trends. On the other hand, AstraZeneca also understands the similarities and differences between the online fashion business and the physical channel business through the Internet in order to effectively integrate the resources of the composite channel in the future. As the leading women's brand under the Danish fashion group Bestseller, since its opening in 1989, the first concept store in Oslo, Norway, VEROMODA has grown to more than 5,000 in 44 countries and regions outside of China Flagship store for display. VEROMODA has been offering independent tailored fashion clothing to independent, confident and mature cosmopolitan women for decades, with sleek, simple designs that highlight the elegance of modern femininity. From the date of birth, VEROMODA, with its unique design style and quality, is sought after by the world's top supermodel and movie stars such as Helena Christensen (Denmark supermodel Helena), Claudia Schiffer (Claudia? Chevrolet) Christy Turlington (Christy? Dullington) and so are fans of VEROMODA. According to AstraZeneca company introduction, female fashion brand VEROMODA Taobao official flagship store on the line after the introduction of hundreds of women's new style, vowing to make full foot Taobao consumer's eye. VEROMODA has been offering independent tailored fashion clothing to independent, confident and mature cosmopolitan women for decades, with sleek, simple designs that highlight the elegance of modern femininity. From the date of birth, VEROMODA, with its unique design style and quality, is sought after by the world's top supermodel and movie stars such as Helena Christensen (Denmark supermodel Helena), Claudia Schiffer (Claudia? Chevrolet) Christy Turlington (Christy? Dullington) and so are fans of VEROMODA. After testing the water online sales, VERO MODA the meaning of this brand will be extended online, looking for "not the same value." According to Taobao data cube, Taobao's online shopping crowd, the mature white-collar women in China is the largest consumer groups of women's fashion, they have a change of vision, the pursuit of fashion and chasing, there is a corresponding steady spending power, it is such a fit Let international brands begin to pay attention to China's online shopping market, change channel strategy.
