Chinese local fashion brand will enter the All-Star era
The film "Founding of the Party" followed the "founding cause" of high popularity and celebrity reputation, vowing to continue the All-Star team. I do not know since when, entertainment also follow the NBA into the All-Star era! All-Star brought about social and economic benefits really great "overwhelming" trend, Chen Dapeng, executive vice president of China National Garment Association fashionable made such a metaphor: "Just like the movie" Founding of the Republic "All-Star, I hope in the future through our efforts, so that the overall strength of the industry chain to be promoted in all aspects of the star in the many brands become stars at the same time, a few can also be rushed the world. "This is a few days ago, Chen Dapeng in Fujian On the launching ceremony of the "Jack Seventh China Apparel Brand Annual Prize" and "New Forum on the Development Factors of Chinese Apparel Brands" held by Shishi, the ardent expectations put forward by China's apparel industry on how to strengthen the country are offered. When the "Twelfth Five-Year" period of the year, after market research and thoughtful consideration, Chen Dapeng that science and technology driving force and cultural creativity is the Chinese apparel industry brand strategy in the future, "second Five-Year" or even "Thirteen Five" to The two prominent keywords are also two important directions for development. China Garment Association to participate in the leadership of the "Jack seventh China clothing brand annual awards" Launch ceremony cultural creativity measurement gap Although not every business star can stand in the protagonist's position is always remember by consumers, but at least companies must first Strive to become a celebrity and win a place in the All-Star line in the industry chain. How to make stars Chen Dapeng think that brand building is crucial. In Chen Dapeng view, the brand is a concentrated expression of the level of industrial development, maturity, competitiveness and the right to speak. "From our apparel industry, the driving force of science and technology and the building of culture are the fundamental driving forces for the building of the brand.Cultural creativity is the content of the brand in creating value when it comes to value innovation. In fact, the focus of our industry on cultural creativity is To the fashion industry, the process of change, the gap between domestic brands and international brands, in fact, in the cultural creativity.Cultural creativity is running the brand's entire system, rather than a simple superposition, simple story .Creative, mainly from In-depth understanding of consumer lifestyles and analysis, as well as the continuous adaptation of the consumption structure, but also to meet the diverse cultural aesthetic pursuit of the pursuit of satisfaction. "Chen Dapeng the word to break the key cultural brand building," easy technology Learning, culture is not easy to learn, innovation system more difficult to learn. "He said that objectively, our country from the trend, design and development, including the connotation of the brand building, is still in the stage. How to make a brand different, irreplaceable? Although some domestic apparel brands are also learning to tell stories and trying hard to create a brand culture, it is still in short supply to integrate them with products. Chen Dapeng believes that the core of future brand building is to create soft power, then the creation and construction of cultural creativity is even more pressing and arduous. To stand out, the brand's cultural mark is the unique temperament of each brand star on the industrial chain. Technological Impetus to Create Excellent Industrial Chain "The garment industry is not only a traditional industry related to people's livelihood, but also an industry with fashion industry, cultural and creative industries and high-tech applications." Chen Dapeng fully affirmed the important position of science and technology as the fundamental driving force. Science and technology It has played a supporting and promoting role in realizing cultural creation. With science and technology to create outstanding industrial chain, for the fashion industry, to build, including sewing equipment business, including outstanding industry chain is particularly important. Arming the garment industry with high-tech sewing equipment could have revolutionized production efficiency, energy conservation and environmental protection, brand building and technological progress, and greatly enhanced the brand contribution rate and technology contribution rate of garment enterprises. However, in some garment enterprises in the industrial chain, sewing equipment suppliers seem to be ignored, the All-Star team in the industry chain always feel less what. As a "star representative" of sewing equipment enterprises, Guo Weixing, general manager of New Jack Sewing Machine Co., Ltd., discussed in the forum that the manufacturing industry chain must include two important propositions: sewing equipment enterprises and information construction. In the "3Q World War" to start the information age "new hegemony" today, we must say that building an excellent industrial chain can not do without - information technology. Combined with Jack's many years of experience in building supply chain, Guo Weixing said, "Jack's supplier information inquiry system, supply chain management and customer relationship management system enable suppliers to keep abreast of and understand inventory, price, demand and other Information and timely contact and communication with the company for the protection of supply and close cooperation between the two sides to reduce communication costs and improve synergy effect plays a very important role.Sewing equipment suppliers are able to shorten the delivery cycle for the textile and garment enterprises, To deal with mass customization, we can help. "Guo Weixing cited an example:" In production, for example, a single cloth dressing machine with a cutting board, equivalent to 12-16 workers, Greatly improving the efficiency of production and reducing the reliance of garment enterprises on workers' skills. "On the other hand, Guo Weixing further cited the importance of suppliers by citing Toyota's example of value ranking. "Toyota ranked the suppliers first, employees second and customers third because they believe suppliers can give them the high-tech, high-efficiency and low-cost they need but do not have One of the key elements of Jack 's development from being a small family workshop factory 15 years ago into a large international enterprise is the low cost, high quality and economies of scale that an excellent supply chain has built over the years. Guo Weixing proudly fine the outstanding supply chain for the business benefits. It seems, it is not so far away to do the stars, to create the All-Star lineup industry chain is not a whimsical, very often, in order to make their own stars also need to push one, do not forget, have the opportunity to also pull others' hands Walking with a smile on the red carpet.