Bara Balla pushes one-stop shop for new stores: play out the same

———Bala Bara’s new image store debut

In July 2010, Balabala Children’s Wear fully promoted a new image store of the fifth generation nationwide. It is expected that by the end of this year, the number of new image stores will reach 90. It is not uncommon for children’s clothing companies to upgrade store images. However, this time Barabara's new image store replacement is far more than a function of upgrading the store's image. It also represents the development trend of the children's wear industry to some extent.

Concerned about the nature of children

Entering the new image store of Balabala, the theme elements of “Playing differently” can be seen everywhere. Children can follow the various forms of cartoon characters around Amusement Park, can be in the "books bar", "painting room", the game machine to give full play to their hands-on ability ... ... the layout of the entire shop playing cards. Relevant person in charge of Balabala said that the arrangement of the shop's play is not a momentary whim and blind movement, but the embodiment of the concept of “playing out not the same” and “maximizing the enlargement of the child’s nature”.

Parents’ expectations of their children are increasing. Children learn the same skills, receive the same ideas, and cultivate the same personality. Children are shaped in the same way. Therefore, the voice of releasing children's nature is getting louder and louder. The concept of “playing out not the same” advocates that children discover different things in their playing, and let their children grow up in play is a practical manifestation of the requirement to release children’s nature.

Focus on shopping experience

Thousands of children's clothing stores display the same products. One of the important factors that determine which stores a consumer steps into is the shopping experience. "Special" and "convenient" shopping experience can win in the market competition.

On the other hand, most of the children's wear shops on the market today are still about 60 square meters in size, forced space, and a limited range of goods... Moms must buy products for their children and they must go between different shops and repeat children. Loss of patience and interest in boring try-on clothes. Therefore, convenient "one-stop shopping" is imperative.

Barabara's new image shop is striving to create a "one-stop" shopping platform: 300-400 square meters of shops provide space for the full introduction of apparel, shoes, accessories and other categories. A full range of shops allows mothers to buy items for their children at one time, liberating them from the hard work of purchasing.

Currently, international brands such as Kenzo, HM, and Zara have gradually entered the Chinese children's wear market. With the maturity of the market and the deep expansion of international brands, the convenience of “one-stop” shopping for these brands will occupy a huge market advantage.

Promote public relations

In the era of public relations, it is of utmost importance to send out strong corporate voices.

The opening of the new store, Balabala developed a detailed public relations communication plan, from the advance of advertising, to the professional website to launch online and offline activities, and then to invite the national well-known media on-site coverage of the interview ... focus on public relations to spread to Balabla brings Big gains.

The spread of public relations has played an important role in boosting and expanding children's clothing enterprises. However, how to effectively use this tool is still a relatively unfamiliar area for many children's wear enterprises. Actively trying and using public relations to spread services for businesses is the development trend of the children's wear industry.

The opening of the new fifth-generation image store in Barabara can reflect the development trend of the children's wear industry. This has many inspirations and lessons for many children's clothing companies.