Electric heater put into the supermarket as soon as possible. The reporter visited Suning Appliance Ningbo Tianyi Store yesterday and found that, although the weather has not really cooled down, the second floor of the store has specifically provided an important area dedicated to selling all kinds of heating appliances. Judging from its price, these heating appliances range from RMB 200 to NT$1,000.
“We have been specifically arranging this area for heating appliance sales since last week,†said a person in charge of Suning Appliance’s surname Zheng who told reporters. When talking about sales, Zheng was optimistic: "Because many people think that this winter will be very cold."
The reporter noticed that the rumor about the “Millennium†had already made many consumers nervous about this winter. According to reports, just a few days ago, Beijing’s electric heaters, air conditioners, and other products had already appeared ahead of schedule due to the sudden cold spell that hit Beijing. According to statistics from Beijing Gome, Beijing’s Gome’s sales have increased 10 times year-on-year, which can be equivalent to half a month’s sales.
The rumors of a large increase in the output of home appliance companies allowed some home appliance companies in Cixi to see business opportunities. Yesterday's interview confirmed that at present, China's largest manufacturer of electric heaters - Ningbo Cixi's Pioneer Electric Group's significant increase in the production of heating appliances this year has become a reality.
"This year our company's electric heater production will increase by 60% over last year." According to Fang Qingyu, deputy general manager of Pioneer Group, they expanded the planned production of home appliances for heating this year and set aside most of them. "We expect that this year we will be able to make 4 billion yuan for single heating appliances." Fang Qingyun said.
Reporters learned that although this year optimistic about the sales situation of heating appliances, but now it seems that the price of various types of heating appliances is still relatively stable, compared with last autumn and winter there is no major change.
Winterwear also mentioned this year that sales of counter clothing are also very sensitive to weather changes. Since last weekend, when reporters visited the major shopping malls in Lucheng, they discovered that many brands have been eager to put new winter clothing in the most prominent position of the shop.
“At this time last year, we basically had autumn clothes in our stores. This year is completely different. The proportion of winter clothes in the whole store has exceeded 60%. It is estimated that in two weeks, winter clothes will arrive in large quantities at least. More than half a month earlier than in previous years." Intime shopping department told reporters on the second floor of a women's brand shopping guide.
Compared with physical stores, consumers’ enthusiasm for purchasing winter clothes through online channels is no less favourable. The reporter saw on Taobao that the business of an online sales agency selling Bosideng down jackets was very popular. One of the ladies' down jackets sold more than 350 pieces within 30 days. "We can now sell more than 100 items a day, more than double the number of the same period last year," said the shop's shopkeeper "Prince 7758258".
The recent increase in the coal freight rate “Millennium†has also prompted the domestic coal market to advance. Affected by many factors, the transaction price of coal in the Ningbo coal market has risen.
In an interview with reporters yesterday, Luo Zhensheng, secretary general of the Ningbo Chamber of Commerce of Zhenhai District Coal Industry Association, pointed out that in accordance with the quotation of Ningbo Zhenhai Coal Market, the largest coal market in the province on October 21, the daily price of 5,500 kcal coal was quoted at 880. RMB/ton was up 11% from the beginning of the month; the amount of coal with a calorific value of 5,000 kcal was 8.3% higher than that at the beginning of the month.
Luo Zhensheng pointed out that the rise in coal prices in the Zhenhai coal market in Ningbo was affected by many factors, of which winter is approaching and domestic demand for coal is rising. “Every winter is a peak season for coal consumption. Some people in the market this year think that this winter will be particularly cold, so more people are preparing for coal in advance.†In addition, he believes floods in parts of Australia have affected international coal supply. It is also one of the reasons for the recent rise in domestic coal prices.
Reporters learned that the sudden increase in coal demand has led to an increase in the cost of coal transportation. At present, the price of coal shipped from Qinhuangdao port to Ningbo has risen to 80 yuan/ton, while at the beginning of this month, the price was only 45 yuan/ton, or 77%.
"Ultra-cold" rumors keep the winter consumer trending
A rumor of “Millennium†is beginning to affect all kinds of consumption this winter. Heating appliances were put into supermarkets early on. Even the coal shipping price in Ningbo has increased by 77% from the beginning of the month.