May 09, 2024

Shenzhen Top 100 betu fashion women meet with you 2011 Shenzhen Fashion Show interpretation of a new era of women's fashion

百图 - BETU

Betu betu women's fashion will participate in Shenzhen Fashion Show (Eleventh China Shenzhen International Brand Clothing & Accessories Fair) 2011 in Shenzhen Convention & Exhibition Center, the interpretation of a new era of women's fashion. Hall No. 1, Booth No. 1G06 Time: 2011.7.7--7.9

A brand overview

1) History of Brand Development: betu (百 图) is a subsidiary of Hong Kong-listed company Tongde Group. Betu uses the mainstream European fashion design elements, with high-quality fabrics, exquisite tailoring, fashion and nature with clever mix to meet the new era of women's clothing needs of different occasions. Since Betu opened its first store in Shanghai in January 1992, BETU has won the hearts and minds of many urban women with sophisticated elegance and sleek modern design.

With the continuous expansion of the domestic market, in September 1998 Shenzhen Baidu Seoul Fashion Co., Ltd. was formally established, specializing in the design, production, procurement and sales of BETU apparel series, and in 2007 to actively expand the franchise business. At present, BETU has more than 400 self-owned specialty stores and department stores counters in Shenzhen headquarters in China, Beijing, Shanghai, Chengdu, Guangzhou and surrounding cities. It has become one of the most famous Hong Kong women's brands in China.

2) brand positioning:

New era of women's fashion interpretation

Europe's mainstream fashion design, simple with high-quality fabrics, exquisite tailoring to meet the new era of women's clothing needs of different occasions, fashion and nature with clever, this is BETU.

With the continuous transformation of the fashion industry, BETU has been keeping up with the pace of the times, blends the elements of today's fashion, with the innovative design concept always adhere to the performance of the most oriental urban women's charm. BETU firmly believes that fashion belongs to the brand with the times.

The new era of independent women, optimistic and confident, pay attention to self-value, the pursuit of refined aesthetic. As a favorite of these women's fashion women's wear, BETU has been admired with unlimited clothing style. For them to create trend-setting style at the same time, BETU is to bring them a wearing experience, a let them explore their own charm of the wearing experience. Under the leadership of the BETU, they are able to cleverly combine fashion elements all the time, shaping their own unique style.

3) Target consumer group:

Betu is favored mainly by women in the new era of 23-32. They are the real portrayal of Betu's target customers as they stick to fashion trends, optimism and confidence, modern fashion and the pursuit of exquisite beauty.

4) price positioning (spring and summer, autumn and winter)

Betu price positioning after careful consideration and comparison, not only to customers fashion and modern clothing experience, but also better value for money to experience the brand value. So our price is reasonable, cost-effective.

Cooperation needs:

Agent / joining conditions: 2-3 million deposit, free franchise fee, single shop the first payment of 100,000, decoration 5-7 million (40-60 square meters), working capital 50,000, first-line shopping malls stationed in the store or monopoly Shop, brand operation experience is preferred,

Shenzhen Baiduer Fashion Co., Ltd. (100 Figure)

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