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Huge jeans market who do who make money
Consumption of nearly 1.4 billion people in China, with the improvement of living standards and the diversity of lifestyles, the rapid growth of consumption of jeans. With the development of the country and the change of the times, jeans are widely accepted by all walks of life for practicality and fashion sense. According to a survey conducted in 2009, 80% of consumers said that they must have all the necessary apparel, 3 to 5 per capita, and 5 to 8 as many as 20%. Jeans today has swept China, becoming the most common leisure clothing for all ages, wardrobe, consumer groups, large profit margins, will set off a new round of cowboy fever, all cowboy crazy. Jeans popular cycle long, slow seasons, there is no obvious off-season sales, the popular cycle is 3-5 times the fashion, jeans price space, different grades of dealers have opportunities for development, in addition, many jeans, with stone wash , Personal, blue, black, multicolored, beaded, elastic, suitable for different dress style people. In pursuit of the younger generation at the same time, with its comfort, durability, clean, free and easy, unrestrained, versatile and so on, has become unisex, all ages, all seasons from the dress, by Chinese consumers love. According to the Chinese census network, 18 to 35 years old, up to 300 million people. Four seasons, however, unrestrained, Variety Bai Jitang just to meet the 300 million consumer psychology, and become their beloved, cowboy casual wear, travel wear, work wear, choose jeans save trouble. It is conservatively estimated that each young man and woman should buy at least one pair of jeans for each quarter, and a small county town of 300,000 people. As long as you occupy a few thousand people's business district, the sales in one year will be impressive figures in Philadelphia. "Cowboy stores muffled fortune" Shijiezi shop operating secrets of unscrupulous business secrets. Open clothing store, the preferred denim - open denim shop, do not worry about unsalable products, there is no backlog! Open denim shop, do not worry about the customer base, there is no consumer fault! Open denim shop, everyone can buy, every family has Dujiangyan consumption! Open denim shop, without too much money, without over-fitting! Open denim, anti-risk, anti-unsalable, anti-stock, anti-time, anti-seasonal strong, gather four seasons of wealth! Many sources show that the impact of today's world wide range of jeans, the momentum has made it an indispensable part of the textile. Therefore, the choice of overdraft cowboy industry is absolutely not wrong. However, the reason why some businesses are not profitable, mainly because there is no strong supply advantage, clear guidelines and meticulous training and comprehensive support for the late partners. Because of the changing market conditions, we have to change and we need prompt action. Numerous manufacturers, wholesalers, retailers quite a mixed bag, all touting is upscale brand jeans, the price is higher than your expected retail price, in addition, some brands have much visibility, involving the crowd is wide, I believe not How many people know, not to mention the lay consumers, get a brand to sell high prices, said stone high-end products. In fact, the average consumer is really concerned about the price and quality of the goods, how many people are willing to spend hundreds of dollars or even higher prices to buy their own do not know the brand pants, and now consumers generally like discount items, supermarkets Every promotion, playing specials, will attract a considerable number of customers to spend, this is where the charm of discount. We often see that what the elderly, Louis Vuitton and other brand stores, the shop decoration is upscale, popular but deserted, passing consumers are afraid to go slaughter, which is the general psychological ideas, and discount types of shops Decoration in general, but there are signs of discounts everywhere, which is to meet the consumer psychology of most consumers, narrowing the visual gap, who are willing to go in and see, so popular on the rise, the purchasing power of natural rapid increase, business The more prosperous! This choice to do the cowboy, but also to choose the discount can still discount the profits of jeans, located in the mid-range level, not high enough to be able to win the most consumer market, cheap is not low quality, this model is Every consumer is the most welcome. Huge jeans market, a huge market defect, creating a new marketing model, "cowboy busy" discount store came into being, an unidentified company, a humble team, a group of practical youth, no luxury stories With keen market tentacles, professional market operation, you quickly find wealth highlights, to give you a clear idea to help you get out of the woods, to create one by one small, weak and strong myth! Jeans is very busy: set design, production and sales as one, backed by the factory, from the pattern, tailoring, sewing, washing water after the stop-stop production process and the Pearl River Delta and many elite manufacturers to establish close cooperative relations, put aside everything Intermediate links, direct factory price, high quality and low price for the dealer to maximize profits. Jeans busy: a collection of many different brands, different manufacturers, product diversification, to create the cowboy community "Wal-Mart", cowboy is very busy: 70% pants + 30% men's trousers make it easy to win over the men and women consumer groups, Large consumer groups into real purchasing power, to maintain store sales from time to time soaring. The cowboy is very busy: the products cover the spring, summer, autumn and winter seasons, fashion, leisure, leisurely, perfect products, caring prices, not only to meet the consumer demand, but also extends to the quality of first-tier brands, so that the public low-cost Consumption, enjoy the quality. We are a platform, a platform without any conditions, initial fee, margin, management fees, these high costs in joining other companies, all of us are zero, our sales model is the purchase of the shop, and resolutely put an end to Disguised charges, truly clear investment in vain, safe and secure! Eight advantages, winning the market! Image advantage: cowboy busy, enjoys popular support, high popularity, with shocking influence and market appeal. Product advantages: synchronization with the global epidemic, leading the fashion trend, establish an industry model. Fashion, trend, sunshine, free and easy style of the main theme. Price advantage: Priced at direct supply, fashion, high quality, low price! To meet the economic needs of different consumer groups and psychological needs; style "All", covering all types of consumer groups, consumer spending at all levels! Mode advantage: take over the "supermarket" new business model, the product "folding" learn most vividly, through the low-cost low-cost funds to move quickly and efficiently, the maximum wealth of space to the cooperative dealership, to create the cowboy community "Wal-Mart ". Advertising Advantages: Brand advertising throughout the local satellite TV, fashion magazines, social science journals, Baidu, Sina, industry websites and other advertising, quickly improve visibility! Logistics advantages: The most advanced garment enterprise information system to ensure that each store and headquarters information "instant messaging." Network platform for stocking, immediate effect, a unified rapid logistics and distribution, leaving no single arrival. Planning advantages: professional marketing planning agencies, continue to provide you with innovative marketing programs so that you always lead the local. A unified image of the monopoly, better product quality, convenient and efficient logistics and distribution, standardized personnel management, supervision of regular training, greatly improve the success rate of your business. First, the conditions for cooperation A legitimate business qualifications of natural or legal persons, ambitious. 2 good business reputation and business quality. 3 to meet the economic strength of dealership operations. 4 Comply with the company's unified dealer requirements. 5 self-help or lease not less than 15 square meters of street shops or shopping malls counter. 6 store decoration style consistent with the company's uniform requirements. Second, cooperation and support 1 CI image to provide the store design points (shop decoration costs Paid). 2 free and provide a unified and efficient marketing plan and related publicity. 3 The franchisee has a legendary denim brand discount franchise in the designated area. Third, the cooperation process 1 cooperation advice: telephone, online chat, online message, etc. consultation. 2 Field trips: Conduct site visits to headquarters locations and conduct business exchanges with headquarters staff. 3 Cooperation Application: Fill in the cooperation application, confirm the intention of cooperation. 4 signed the contract: the two sides confirmed the results of the study without controversy, the formal signing of cooperation contracts, and pay the relevant costs. 5 Peihuo delivery: the scene to see the goods pick-up, on-site packaging and delivery, we must eliminate the wrong board, but also according to store decoration, choose the delivery time. 6 skills training: The company implemented product marketing skills training for investors. 7 store renovation: storefront in accordance with the design of the headquarters to provide decoration. 8 Opening preparation: to receive power of attorney, opening gifts, marketing guides and other information, all products, personnel in place, ready to open.