Jingni UNICO brand debuts in Fujian Shishi market

In order to tap the emotional needs of fashion consumption and advocate fashion culture as the fashion appeal point, the UNICO brand has recently appeared in Shishi City, Fujian Province.

With the brand image and product culture, directly or indirectly affect the consumer's emotional experience, and clearly define the social mainstream values ​​of the “happiness, health, and responsibility” bred by the brand as the core of brand culture education. The manager, Lu Xiulan, introduced the brand cultural gene and said that as a personal emotional consumer product, UNICO's desire to sway the world of consumerism in the world of “advocate affection” has created a cultural difference in many clothing brands, and then in the clothing market. Unique.

Lu Xiulan believes that in the era of material consumption, the purchase of clothing by the wealthy class is no longer to solve the problem of Dress, but more to show the state of living in pursuit of affection. The craving for affection, craving for social care, eagerness to communicate with society, craving for others, social recognition, and physical and psychological satisfaction are potential features of fashion, health, and leisure consumption.

In the province of Fujian, a major clothing brand, the company aims to create new ways to use the family lifestyle store space as the marketing site, to create the same fabric texture, the same color matching accessories, the same pattern logo, similar styles, similar collocations. The combination of men's, women's and children's clothing ranging from 3 to 35 years old embodies the fashion concept of affection and integration. It adopts custom clothing, such as family photos, surnames and family totems, to customize the services and use cultural elements. The advocacy of affection, the use of stylish products to reflect the love of affection, with a thoughtful service interpretation of the extension of affection.

The development and wishes of the human nature of family affection, so that care is a fashion advocacy, UNICO affectionate clothing on the one hand, will bring consumers more full of happiness and more envious of fashion expression. Changing the management of physical products for marketing emotional needs, UNICO brand starting from the concept of innovative business, seize the emotional life of modern living conditions, through the fashion sports, party travel and other leisure occasions, with clothing to show the depth of inner happiness perception, Deducing the affection of social caring, the affection of families, the love of friends and the friendship of the team, the goal of pursuing a harmonious and perfect happiness of the target consumer groups, humanity, fashion and vivid expression.

When studying the UNICO brand innovation phenomenon, fashion experts pointed out that from the operation of apparel products to the emotional needs of marketing consumers, this is an important manifestation of the rise of Chinese clothing brand culture. The psychology of social consumer psychology is complex and changeable. Like the UNICO brand, it captures deep psychological needs and will certainly win market opportunities.