Some time ago, there was a well-known scholar in the industry who broke the word: “I can say bluntly that more and more companies are choosing the pictures provided by the design company, and not saying that they constitute the raw materials for the photos’ samples. The board type requirements and production conditions are ignorant, and even the designers of the partner companies do not know. Who is this 'original'? How high is this so-called original and gold content?" Prev 1 2 Next Full Story Pe Filter Cloth,Filter Cloth,Filter Material Chuanda Plastic Co., Ltd. , http://www.jssiliconefabric.com
However, in the post-crisis era, clothing brand people seem to have more new ideas and new ways to seek “differentiation and objectivity†for “original designâ€.
From the rise of "design outsourcing", the industry is looking for wider and wider outlets for more confused design talents. This is originally a good thing that helps the development of the industry, if it operates in a professional environment and mentality. Implementation does indeed have the potential to achieve a good vision of subdividing the industrial chain and carrying out effective cooperation, but the reality does not seem to be as good as expected. 
Under the “outsourcing of design†model, a small tunnel is gradually formed, called “design procurement,†which is basically what the scholar said. Of course, those “purchases†that buy money in the garment market are the most unsightly ones. one type.
"Outsourcing design is also good, their design worth mentioning, as a brand person, we must break down the 'original', concrete, into the brand's DNA, enter the brand's cultural factors, become the brand's development, and let consumers flock. "The scholar said:" For example, if you go to a white-collar shop and look at it, you will know just how powerful the original can be reached."
As with all the professional theories that have been widely circulated, over the years, there have been attempts by the intrinsic people about “original design†to find a breakthrough from designing one's mind to trying to incorporate cultural atmosphere, such as national culture and oriental culture. Such as intertwined with the original design, Chinese clothing people to be able to original as soon as possible, under a lot of effort.
However, the "original" feedback to the community has always been able to get rid of the curse that the theory can not be ignored. Even in the most tangled time, many people in the industry have issued an excuse that "original is unachievable at the present stage of industrial development." The emergence of appeasementism but a very realistic view of "China's intellectual creation" is precisely an analysis of this sigh of reason.
With a 16-year-old high-end women's clothing brand, white-collar workers must be the pioneers of originality. Because high-end brands face the high-end consumer market, the brand's originality and uniqueness must be the greatest psychological needs behind the high value. 
Being in the same industry environment, the white-collar team's understanding and creative process of understanding the original design is also not easy. In the rendering of the original mission of "revitalizing national culture" and the absolute originality of "relying on plagiarism" and so on, the managers and designers of high-end brands are often the first to be pressured, picky and censured. group.
Fortunately, the arrival of post-crisis era, regardless of the calm of the industry or the precipitation of the brand, is a good thing. During the most violent period of the global storm, white-collar workers who seemed to be silent were studying any original ideas without any distractions. Their direction of study was clear: how to make original designs maintain a creative and innovative spirit under the unified brand culture. ? How to import white-collar DNA into original content and be recognized by the market?
In 2011, many people entered the white-collar store and were driven by a strong original force. This force was at your fingertips, giving the consumer the psychological satisfaction of value for money. "Enlightened by enlightenment. 
The theory of overloading is the same as that of an overloaded person. It is often easy to be added by the outside world and blurs the true colors. The so-called full definition that people gave to the original design over the years has made this word like a clockwork that has been tightened since it was born. Overloaded.
In this state of tension like a mission, if a pioneer can easily loosen a screw that loosens the clockwork or bravely removes the core, this brand is most likely to find the core of “originalâ€. Nature.
In 2011, the most frequently mentioned white-collar design team was called "soft design." It seems like a very simple word. It is of great significance for the development of white-collar workers in original design.
"Soft design is to soften white-collar fashion and return to a woman's soft and elegant qualities." White-collar CEO Dong Zhenyu explained to "soft design" that the white-collar team took the lead in returning the center of original design to the brand culture itself, detaching it from the After being burdened with layers of originality, innovations from ideas to the products finally presented to the market give people a relaxed state of ease.
White-collar women's brand: adhere to the original! With brand DNA line!
When China's garment industry entered the "Brand Age", there was always a loud voice in the industry: "Original Design" will become the backbone of the Oriental fashion in the future, perfectly and vividly showing the right to speak in China's fashion world.
When China's garment industry entered the "Brand Age", there was always a loud voice in the industry: "Original Design" will become the backbone of the Oriental fashion in the future, perfectly and vividly showing the right to speak in China's fashion world.