March 29, 2024

Bulgarian consumers like online shopping apparel and other products

According to a survey conducted by GERMIUS consultants accepting the internet company ALLEGRO, more and more Bulgarian consumers like to use the Internet to purchase goods. In January 2010, Bulgarian consumers used online shopping volume, compared with the same period of last year in 2009. Compared to 13%, it grew to 22%.

According to surveys, Bulgarian consumers have gone shopping, preferring time-saving and less expensive online shopping. 80% of the Bulgarian consumers who visited have thought that online shopping is indeed another shopping method in the future, although Online shopping does bring convenience. General clothing, shoes and bags, electronic products, etc. have all become objects of purchase. However, online shopping still has its risks. If you do not see physical objects, disputes will often result. This is because 10% of the respondents are in Bulgaria. Consumers think that online shopping, which can sell products, allow buyers to see the goods in advance, and buy them at ease, instead of just relying on photos, needs to decide everything, so that online shopping is truly a convenience to consumers and a direct retailer of the future. One of the ways.

Another 10% of consumers surveyed think that shopping is also a kind of enjoyment, and they can only decide to purchase after seeing the real thing in person. This is one of the things that online shopping can't do.

All in all, according to surveys, it is an indisputable fact that online shopping is increasingly favored by Bulgarian consumers, and according to 800 of the respondents (all using online shopping), about one-fourth of the respondents are 36 years old. Between the ages of 45 and over, in other words, the age level of consumers who love online shopping is not only restricted to young people but has been gradually favored by the middle-aged consumer class, which also proves that online shopping is very likely to become the main Bulgarian population in the future. Product sales pipeline.

According to another survey, shopping through mobile phones in Bulgaria is still in the development stage and is not commonly used by Bulgarian consumers.

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