April 25, 2024

OR brand women's hand in hand push the net push to force buy

From Taiwan original women's brands Otter Republic (also referred to as OR) is famous crown Star Textile Group's brands, after entering the mainland market at the end of 210, OR Brand Integration Group, a technology research and development resources in 2011S / S has introduced a more High-tech FlyCool cool yarn products.

According to the China Textile Daily and Other media reports, FlyCool is a self-developed high-tech fiber in Taiwan. Although only a short period of 2-3 years has passed, the world-renowned sports and underwear brands have already selected FlyCool fibers for their products in spring and summer. Fabric made of FLYCOOL will come into contact with the skin at 1 ~ 2 ℃. The general yarn can not be cool and dry at the same time. The fabrics developed with FLYCOOL yarn can satisfy the requirements of moisture absorption, perspiration, dryness, coolness , Light weight and other multiple needs, if the ordinary fabric temperature after exercise to 40 ℃, then add FLYCOOL fabric only 37 ℃.

In addition, FLYCOOL also has the following salient features, such as prolonged exposure to sunlight will produce 3 ~ 5 ℃ cooling temperature difference, the product features permanent, in line with energy-saving emission reduction requirements, so if the fabric Cool feeling makes air conditioning temperature can be increased by 1 ℃, then you can save about 3 to 5% of the electricity, very responsive to the trend of contemporary sustainable development.

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The only drawback to FlyCool fiber products is the price. It is reported that the fiber processing technology is very complex, the current capacity is also smaller, resulting in high costs, which also prevented some ordinary consumer experience FlyCool products.

Earthquake shocked the world after the earthquake in Japan, the tsunami erupted, also triggered global reflection on the protection of the Earth, the protection of the environment, it is foreseeable that some of the products with the concept of environmental protection and sustainable development will surely get the favor of the majority of fashion white-collar workers.

OR brand after careful study decided to cooperate with the group buy site to allow more consumers have the opportunity to experience the magic of FlyColl products, but also make some contribution to environmental protection.

OR brand through its settled Outlets Mall, reaching the current domestic largest buy site handle network of intent for its best-selling FlyCool cool yarn printing short-sleeved T-shirt to buy, the market price of 398 yuan of products, Customers buy vouchers through the handle net to buy, only 99 yuan.

When asked why they chose to buy sites and sell new products at such an awesome price, OR's marketing department explained that choosing a buy site to promote new products at cost is one way to minimize the negative impact on the brand's image Of course, in a short time to allow more consumers to understand and experience new products, but also an important factor, can be described as double-edged sword.

According to reports, the group buy activities will soon be held on the first day after the holiday (April 6), you advocate environmental protection fashion MM can not miss it!

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