During the twelfth five-year period clothing consumption may become the first supportive force of GDP

In the second half of 2008, the central government proposed to increase domestic demand, especially increasing consumer demand, as the fundamental way to ensure economic growth. This has determined that expanding consumption is still the most crucial word and tone for the domestic commercial retail sector in 2010.

In March, the government work report listed eight tasks that should be focused on in 2010. "Proactively expanding consumer demand for consumption" is one of them.

The report pointed out that “consolidating and expanding traditional consumption, actively cultivating consumption hotspots such as information, tourism, culture, fitness, training, old-age care, and family services, and promoting the optimization and upgrading of consumption structure. Expanding consumer credit. Strengthening infrastructure construction such as commercial and commercial circulation systems, and actively developing We will rectify and standardize the market order, strive to create a convenient, safe and secure consumer environment, continue to implement and improve various policies and measures to encourage consumption, substantially increase the ceiling price of home appliances to the countryside, increase the variety and model, and expand the scope of subsidies. , Improve the subsidy standards and methods, strengthen the management and assessment of successful companies, improve product quality and service levels, improve the policies for replacing household appliances, automobiles, and cars and motorcycles, and collect 7.5% of small-displacement automobile purchase taxes. We must implement these policies and measures and do a good job so that the general public can benefit from it."

In the second half of the year, in the last year of the “Eleventh Five-Year Plan”, the state promulgated the “Twelfth Five-Year Plan Outline for National Economic and Social Development”. The second article of the outline is "adhere to the strategy of expanding domestic demand and maintaining a steady and relatively rapid economic development."

The Outline points out that to “strengthen the strategy of expanding domestic demand, especially consumer demand, we must fully tap the immense potential of domestic demand in China and focus on solving the institutional and institutional obstacles to the expansion of domestic demand, and accelerate the formation of a new phase of consumption, investment, and export coordination to stimulate economic growth.”

In this outline, in the “troika” of consumption, investment, and exports that support the development of the national economy, “consumption” is ranked first for the first time, and will become the first supporting force to support the development of the national economy in the future. The importance of future development.

Good policy Sustainable consumer market situation The gratifying ** government work report summarizes the work done in the previous year. This description: “In 2009, we encouraged policy areas of consumption to be as broad and varied as possible, and benefited as widely as possible. The government has invested 45 billion yuan to subsidize home appliances, automobiles, and motorcycles to the countryside, auto-replacement of home appliances, and farm machinery purchases. The total retail sales of social consumer goods have increased by 16.9%, and the pulling effect of consumption on economic growth has increased significantly."

The supporting role of various preferential policies continued to emerge in 2010 and continued to play an important role in expanding consumption.

During the “11 Golden Weeks” period, under the stimulation of “Home Appliances Going to the Countryside” and “Old-for-new” policies, and the promotion activities of major shopping malls, the nation’s green energy-saving appliance market has shown blow-out trends, large-screen flat-panel TVs, and energy-efficient refrigerators. Intelligent washing machines and low-carbon, environmentally-friendly home appliances are hot.

According to statistics, from January to November this year, the country’s total sales of home appliances to rural areas totaled 67.3 million units, with sales of 150.41 billion yuan, up 1.4 times and 1.8 times respectively from the same period of last year. Among them, 51.02 billion yuan for refrigerators, 41.63 billion yuan for color TVs, and 16.23 billion yuan for air conditioners. The top five areas in terms of accumulated sales were 19.24 billion yuan in Henan, 15.9 billion in Shandong, 12.2 billion in Anhui, 9.76 billion in Sichuan, and 9.75 billion in Hebei.

Most importantly, in 2010, although the signs of economic recovery in the euro zone and the U.S. dollar region remain unclear, China’s domestic economy continues to rebound.

According to statistics, the gross domestic product of the first three quarters was RMB 26,660 billion, which was calculated at a comparable price, which was a year-on-year increase of 10.6% and an acceleration of 2.5 percentage points from the same period of the previous year. From a quarterly perspective, the growth rate was 11.9% in the first quarter, 10.3% in the second quarter and 9.6% in the third quarter.

Under the combined effect of a favorable macro environment and various preferential policies, the growth rate of China's consumer market this year has been significantly faster than last year.

According to the statistics from the Statistics Bureau, China’s consumer goods market grew steadily and rapidly in the first 11 months of this year, and hot commodities continued to sell well.

From January to November, the total retail sales of social consumer goods was 1,3922.4 billion yuan, a year-on-year increase of 18.4%, which was 0.1 percentage point higher than that in the January-October period. In November, the total retail sales of consumer goods was 1,391.1 billion yuan, up 18.7% year-on-year, 0.1 percentage points higher than in October.

From January to November, the retail sales of consumer goods in urban areas were 1,202.9 billion yuan, up 18.7% year-on-year; the retail sales of rural consumer goods were 1,879.5 billion yuan, up 16.0% year-on-year. Divided by consumption patterns, the catering revenue was 15,91.3 billion yuan, up 18.0% year-on-year; the retail sales of goods were 1,233.1 billion yuan, an increase of 18.4% year-on-year.

In retail sales, retail sales of enterprises above designated size (units) in November reached 540 billion yuan, an increase of 30.7% year-on-year. The amount of grain, oil, foodstuffs, beverages, tobacco and alcohol was 65.7 billion yuan, an increase of 31.8%; clothing, shoes and caps, needle textiles were 59.6 billion yuan, an increase of 20.4%; cosmetics 8 billion yuan, an increase of 15.0%; gold, silver jewelry, 11.5 billion yuan, an increase of 67.0 year-on-year %.

From January to November, the retail sales of enterprises above designated size (units) was 5,171,100 million yuan, up 29.5% year-on-year; of which, grain and oil, food and beverages, tobacco and alcohol were 656.9 billion yuan, up 23.7% year-on-year; garments, shoes, caps and needle textiles were 517.7 billion yuan. The year-on-year increase was 24.5%; cosmetics 79.7 billion yuan, an increase of 16.0%; gold, silver and jewelry 11.37 billion yuan, an increase of 45.8%.