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Infant Helps US Brand Nuby Plan New Market in China
On July 22, 2010, Nuby’s President of Global Marketing, Vice President of Global Sales, and Asia-Pacific Regional Marketing Director attended a strategic meeting in Shanghai hosted by Shanghai Li Ying Fang Baby and Child Products Co., Ltd. The event focused on the brand's new global strategy, particularly its positioning and future growth plans in the Chinese market.
The conference took place at the Liyingfang Group booth during the 10th CBME Pregnancy & Baby Exhibition. The 300-square-meter booth served as an excellent platform to showcase Nuby’s brand identity and latest product lines. As part of its expansion into China, Nuby partnered with Li Ying Fang to launch its Nuby series products in the mainland market.
Maria Burnell, Nuby’s Global Marketing Director, emphasized the importance of consumer recognition for international brands in China. “With over 70 million infants and more than 17 million newborns each year, it’s essential for any global brand to be trusted by Chinese consumers,†she said.
Nuby, part of the Luvn’Care company founded in the U.S. in 1975, is one of the world’s top three infant and baby product brands. Its product range includes bottles, cups, pacifiers, teething toys, and more. In China, Nuby offers the Nuby and NaturalTouch series, which have gained significant popularity due to their safety and quality.
One of Nuby’s key selling points is that all its products are 100% BPA-free, ensuring they are safe for babies. This commitment to safety has made Nuby a trusted name globally. At the time of the event, Nuby also introduced its new SKINCARE series and the NUBY2010 cup line, signaling a fresh marketing strategy in China.
Li Ying Fang has become a preferred partner for international baby brands looking to enter the Chinese market. Since opening its first store in Taipei in 1971, the company has expanded across mainland China, establishing over 1,500 retail outlets. With a focus on maternity and baby products, Li Ying Fang collaborates with well-known brands such as DisneyBaby, Peter Rabbit, Roberta di Camerino, Barbie, and Claire.dk, among others.
In 2010, Li Ying Fang was also appointed as an official licensed manufacturer and retailer for the Shanghai World Expo, further solidifying its position in the market. Nuby’s partnership with Li Ying Fang reflects confidence in the company’s strong resources and extensive distribution network. Together, they aim to bring innovative, high-quality products to parents and children, meeting diverse needs in feeding, comfort, and development.