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玖 High Costume Dream: Let the brand fall in love with the market
"‘We tailored the shirt of a dream for you who are eager to become a star in the workplace.’ This bold and romantic brand positioning of the 'Crocodile Shirt' has captured the imagination of both the industry and society, riding on the three core values that define its journey. Full of curiosity, creativity, and ambition, the 'Crocodile Shirt' quickly rose to prominence after generating massive market interest."
A picture of the shirt is displayed here, symbolizing the dreams and aspirations it represents.
Wu Kunming, the chairman of Shanghai Gaogao Garment Co., Ltd., is the mastermind behind the iconic "Crocodile" and "Gaofan" clothing lines. As the design director of the "Crocodile" brand, Any has contributed significantly to shaping the unique visual identity of the shirt. Recently, marketing experts from Shanghai Yugao Garment Co., Ltd. brought the Crocodile Shirt to Dream Theater, where it made a strong impression.
“We tailored the shirt of a dream for you who are eager to become a star of the workplace.†The brand’s imaginative and daring positioning allows it to ride the wave of innovation, driven by curiosity and a desire to stand out. With its distinct style, the Crocodile Shirt has gradually become a leading name in the market.
**Management: Left-Handed, Right-Handed Innovation**
Whether it's the Crocodile Shirt or the High Brahma line, Wu Kunming is the first name that comes to mind. Since the founding of Gaogao Fashion, the company has followed a clear vision, combining a large-scale development strategy with continuous self-reflection and improvement. It has adopted advanced management practices from both East and West, adapting them to its own reality to build a solid corporate culture. Its strategies are not only well-defined but also executed effectively and reliably.
Externally, the company actively seeks out positive and quality-oriented clients, focusing on high-impact marketing models that strengthen the bond between the company and its partners. For Wu Kunming, long-term success isn’t measured by short-term profits, but by creating real value through mutual understanding and trust.
The success of the Crocodile Shirt can be attributed to Wu’s fearless approach to innovation, his ability to create a unique brand identity, and his deep understanding of consumer needs. He constantly transforms ideas into tangible results.
This year marks a key phase for the company as it focuses on product quality. The Crocodile Shirt down jacket has become a major brand, blending modern technology with current trends and traditional craftsmanship from both East and West. Every detail—from design to packaging and advertising—is meticulously crafted to reflect sophistication, individuality, and modern appeal.
As people look closer at the Crocodile Shirt, they can see how Wu Kunming’s emphasis on innovation is embedded in every aspect of the business. The trendy ordering events enjoyed by Crocodile dealers are a perfect example of this.
Traditionally, ordering meetings focus solely on order volume, which often leads to frustration among customers. However, Gao Gao has reimagined these meetings as “wealth summits,†where manufacturers and agents collaborate and engage in meaningful dialogue. By using creative and effective methods, the company inspires its partners and builds stronger relationships.
When asked about the rapid success of the Crocodile Shirt, Wu Kunming remains calm and composed. When pressed for the key factors behind the brand’s achievements, he always emphasizes one thing: people. Business is about people, and management is about people. That’s the foundation of everything they do.
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