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Fresh texture of natural fiber popular linen fabric will dominate the market in spring and summer of 2011
In the spring and summer 2011 fabric market research and development, natural fibers dominated the industry, showcasing a wide range of textures, styles, and innovative designs. The variety of raw materials used has expanded significantly, leading to an abundance of new products that reflect both tradition and modernity. Among these, hemp fiber is emerging as a key player, expected to become one of the most popular materials in the upcoming season.
During the pre-Japanese raw material sales phase, many customers placed custom orders based on samples they had previously introduced. Outside the Village, for instance, presented unique designs using loosely twisted yarns combined with multi-composite interlacing techniques, such as the lattice 15 model. These knotted patterns emphasized a casual yet refined aesthetic, enhanced by the glossy blend of the yarns, which successfully captured a slightly elegant feel. The combination of leisure, elegance, and a natural touch attracted significant attention from various markets.
Crystal Cloth launched twill fabrics blended with loose twisted yarns, offering both solid color options and striped design patterns. These fabrics emphasized an elegant yet casual style, which led to high customer satisfaction. It was common for customers to place orders based on samples, which surprised the company a bit, showing how well the designs resonated with the market.
Tamamatsu introduced 100% cotton lace products featuring bubble pattern printing and dyeing, as well as silk and cotton yarn-dyed fabric embroidery. They also utilized the slight shrinkage difference between cotton and silk fibers to create subtle texture effects, maintaining the charming and simple style of their products. All these new designs incorporated hemp fiber, highlighting its growing importance in the textile industry.
Outside the Village has long been known for its traditional hemp processing techniques. This season, they developed wrinkle-free, soft linen/silk blend fabrics and twill Champlain yarn-dyed fabrics. The association also focused on creating breathable jacquard fabrics and double-sided textiles using linen yarn. In addition to fiber and yarn design, the company revamped the printing and dyeing process, emphasizing the lightness and sheen of fine yarn fabrics.
Crystal Cloth also introduced new hemp dyeing techniques, such as plaid stripe designs, which added a fresh and stylish dimension to their product line. According to professionals in Japan’s textile industry, the demand for hemp fiber is clearly on the rise. Silk and cotton blends, as well as silk and linen combinations, have become classic choices for the season.
The pairing of hemp with microfiber has also gained popularity, using new fiber combinations to enhance the texture of hemp fabrics, giving them a more modern and refreshing look. No matter the type of textile used, fabric designs continue to focus on achieving a lightweight and airy appearance. Alongside pure color options, advanced dyeing techniques have enriched the color palette of the products.
Takamatsu noted that this season's products are not about price but about offering a fresh and distinctive style. This trend has influenced the upstream textile industry, sparking a "hemp fashion" movement that is gaining momentum across the market.