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Wolf Road, the wolf king of the steel jungle
WOLF ZONE was founded in 1995 by Mr. Liu Yiqun, the current Design Director of Wolves Clothing (China), in Hong Kong. Over the course of two years, the brand focused on integrating enterprise resources, conducting self-simulation tests, and refining its marketing concepts. On June 17, 1997, WOLF ZONE officially registered in mainland China, leading to the establishment of Wol Road Clothing (China) Co., Ltd. In August of the same year, the brand set up its operations center in Shishi, a city known today as a hub for casual wear in China. Following this, the first WOLF ZONE flagship stores were opened, marking the beginning of a well-defined marketing strategy: initially targeting the four coastal provinces of Fujian, Zhejiang, Jiangsu, and Guangdong, then expanding gradually northward to Yunnan, Guangxi, Shandong, Anhui, Hubei, Sichuan, and Hunan.
After more than a decade of steady growth, WOLF ZONE has now established a strong presence across over 40 major cities in China, including first-, second- and third-tier cities such as Beijing, Shanghai, Tianjin, Chengdu, Nanjing, Hangzhou, Wuhan, Guangzhou, Liuzhou, Kunming, Fuzhou, Xiamen, and Quanzhou. The brand has also set up direct sales subsidiaries in Guangzhou and Hangzhou. To date, the Wolves Clothing Group has built a chain of more than 100 WOLF ZONE retail outlets nationwide.
For those interested in joining the WOLF ZONE franchise network, the following conditions are required: First, the store should be located on a main street in a local shopping district, with a minimum area of 50 square meters and a double entrance. Second, the applicant must have the financial capability to support the operation. Third, prior experience in managing an apparel brand is essential. Lastly, potential franchisees should demonstrate strong business ethics and a clear, forward-thinking business philosophy.