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Fresh texture of natural fiber popular linen fabric will dominate the market in spring and summer of 2011
In the spring and summer 2011 fabric market, natural fibers dominated the scene, offering a wide range of textures and styles that reflected diverse design trends. The development of new products was supported by an increasing variety of raw materials, with hemp fiber emerging as a key player in the upcoming season. Many customers placed custom orders based on samples provided, showing strong interest in innovative fabric solutions.
Outside the Village introduced unique designs using loose twisted yarns combined in multi-layered structures, such as the lattice 15 model. These knotted patterns emphasized a casual yet elegant look, enhanced by the composite sheen of the yarns. The blend of leisure, elegance, and a natural aesthetic caught the attention of many buyers.
Crystal Cloth launched twill fabrics made from loose twisted yarns, offering both solid colors and striped patterns that highlighted an elegant yet relaxed style. This trend of ordering based on samples became very common, leaving the company both surprised and pleased.
Tamamatsu focused on 100% cotton lace products, featuring bubble pattern printing and dyeing, as well as silk and cotton yarn-dyed embroidery. They also used the shrinkage difference between cotton and silk fibers to create subtle folds that added texture without compromising the simple, charming style of their products.
All these new designs incorporated hemp fiber, demonstrating its growing importance in the industry. Outside the Village has traditional techniques for processing hemp, and this season they developed wrinkle-free, soft linen/silk blends and twill Champlain yarn-dyed fabrics. The association also worked on breathable jacquard and double-sided fabrics using linen yarns.
In addition to fiber innovations, the company improved the printing and dyeing processes, emphasizing the softness and luster of fine yarn fabrics. Crystal Cloth also introduced new hemp-dyed designs, including plaid stripes, which added visual interest and modern appeal.
Industry professionals in Japan noted that the demand for hemp fiber is steadily rising. Silk and cotton blends, as well as silk and linen combinations, have become classic choices for the season. The mix of hemp and microfiber, through the use of new fibers, brings a fresh and unique texture to the fabric.
No matter the material used, fabric designs aim to highlight lightness and versatility. Beyond plain colors, the application of dyeing techniques adds depth and vibrancy to the collection. Tamamatsu mentioned that the new season's focus is not on price, but on achieving a fresh and stylish look.
This fashion-driven approach has sparked a "hemp fashion" movement, influencing the upstream textile industry and setting new trends in the market.