How to Display Clothing in Nakajima Cabinet in Clothing Store

There is a Nakajima cabinet in the store of a brand, which is 1.2 meters long and 0.5 meters wide. The cabinets are divided into three layers, all of which are transparent glass. The height of each floor is limited and the bags can not be displayed. All the Nakajima cabinets in the brand's stores are used for display. Stacked, because there is no systematic stacking standard, the shop is not the same, there is a shop of three layers of glass stacked a total of more than 30 sweaters, and are variegated, broken code products, as a whole colorful , There are more than 10 colors, plus more than 10 patterns, messy.

The exhibitor came to the shop and told the manager that he could not display it. The manager asked, "How should I display it?"

[Diagnosis] This is a stacking display without control. Many shops in the country will put a glass cabinet in the middle of the store. The sweater T-shirts are stacked inside. The color does not change randomly.

Obviously not good. The clutter of things piled together, the original price of 800 yuan products, customers will think only worth two or three hundred yuan, why? Because look like discounted goods.

Because the stack of variegated colors, artificially reduce the value of the product, although many brands of domestic products do not really worth the price, but at least it must be displayed like that tag price.

For this kind of 1.2-meter glass cabinet, first of all we have to think about what it does in the store. If it is to rely on the stacking of samples in this small glass cabinet to generate sales, it is simply too difficult. It is more useful to divide Channel used. Sometimes, if there is no Nakajima or cabinet in the main channel and the auxiliary channel, it will become turbulent in space and not conducive to passengers. This small cabinet can just serve to divide channels, and at the same time, it can be stacked. In the form of displaying several items, the display can be:

1. Each stack is controlled within 3 stacks, 2 to 5 pieces per stack, depending on the situation.

2. You can stack T-shirts, sweaters, trousers and other stacked products, and you can even add accessories such as belts or necklaces on the stack.

3. Arrangement is also as you like. It can be "Nine-barrel type", "Six-barrel type", "Five-barrel type" or "Rhombus". The emphasis is on color control between 2 and 3 to avoid the color Or flower type.

4. Harmony with the recent or subsequent shelves series is not in conflict.

Some Nakajima cabinets will be much longer than 1.2 meters. In this case, you only need to increase the number of stacked stacks, which may change from the original "nine-tube" type to two "nine-tube" types, and two "Six cylinders" or "nine cylinders" plus "six cylinders", depending on the length.

Of course, the Nakajima Cabinet also has a large space and a relatively wide space. In this case, it is not only to display the stacking equipment, but also to display a variety of jewelry. We only need to display it in groups, as shown in the figure:

The first group: 3 stacked black and white bars.

The second group: two stacks of white and black, including pants.

The third group: a white shiny bag, a pair of white high heels, a small trinkets.

Group 4: Stacked cardigans with 3 black and white mold bars, different from the first group.

The fifth group: a white shiny bag, a pair of white high heels, and a small trinket, similar to the third group.

The sixth group: two packs, white and black, including pants, similar to the second group.

Here is a women's clothing example. In addition to the above phenomenon, the casual brand's stacking will also have a multi-colored situation. Most of the brand's stacks, no matter where in the store, can follow the above method. To fold.

[A Fu Zhizhao] stacked display there are several points: First, control the number of colors, the second is to control the number of stacked stacks and pieces, the third is stacked neat and regular, fourth is to follow the color of the shelf to go, there is this A few points, stacking is easy.