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Xidengwei brand men to tell you how to improve cost-effective
Today, people shopping, shopping experience certainly different from ten years ago, the shopping malls, branded clothing more like clouds, style and more variety can be described as dazzling. However, hard-hearted people not difficult to find a pair of most basic shoes, local brands offer frequently thousands. One of the most common sweaters, 500 yuan primer. As a result, even if some people after a frenzied shopping, they began to awake, whether they bought something not worthwhile. Why do friends and I bought almost just spent half the price, why a trip abroad, coupled with the toll but also so much. After all, it is still better to be able to buy things better than the rich in this year. Out Li Ning brand prices plunge nobody cares, Nike store sales soared. People find it hard to find that a real international brand will always give a higher price to the soul and make the buyer willing to pay for it. As Nike, an Olympic Games down, how the scenery, how to strategize, spend generous in advertising. Consumers wear such a brand is decent, the price can be ignored. However, if some local brands do not do too much to enhance their own brand initiatives, but wantonly dumping inventory, the slightest disregard of the image of their own brand, ask who is willing to spend almost the same price to buy such brands? Brand needs self-respect and local brands, it seems still stuck in the cost price multiplied by 4 to 5 times the selling price level. From design to finished products to sales, are quite under-considered. Even now there is a popular domestic new industry - OEM company, is designed specifically for a brand company to provide style and sample and even large goods production services company, such companies often 2-3 people can be formed, their own hire a design Division, or the so-called market buyers to major wholesale markets, brand shops to purchase samples, appropriately modified to sell to brand companies, often different brands will choose the same style to put into production, the only difference is just a trademark and The price tag on it. Visible consumers what good cheat. Some hung high-priced products, the basic 100% from a wholesale stalls, more than 100 will be able to buy one, which makes a dig 1000 yuan how customers afford it? What brand is unique and unique is more cost-effective? If the same style appears in the wholesale market, and hang an unknown brand mark, people will choose the former. Because do not care about the premise of the brand, the former cost-effective, more cost-effective. Equivalent brand, the same material, the same style, the former cost control is good, style and more likely to hit the shirt, the latter the price is high, the number of large, I believe all of them will also choose the same spontaneously. This is the magic of the international fast fashion brand magic, unique skills, who did not have their innovative spirit, no one who updated faster. Compared with the blind "pull-ups" of Chinese local brands, these fast-fashion international brands make us more aware of how they are able to absorb high costs and achieve "cost-effective" positioning. Taking UNIQLO as an example: An ultra-light down jacket series created a miracle in China. The well-known local Bosideng opened the distance of technological innovation. Technological innovation, but the price has the advantage, quickly completed its market expansion, to digest and small profits realized the cost of digestion. To ZARA, for example: a good battle stems from the supply chain concentration and utilization. Making it the top spot in the fast fashion sector, where the cheaper where the production route, where the market where the recent sales, this way to maximize the supply chain shortened to win an undefeated medal. In contrast, the lazy mentality of China's shoes and apparel business is really worrying, nothing plans, nothing to pay, just want to raise prices by raising prices on the profits of the era has passed, in the face of increasingly rational Of consumers, the high inventory Hill is the best warning. Good things should be studied conscientiously and in order from right and wrong in order to attract people's attention. Blind localization will only condone the stagnation of these enterprises and will not make progress. Otherwise, it is of no avail to let people shout slogans of "boycott of Japanese goods."