MELT.FUSE dissolved odbo2013 spring new product conference

In the Shenzhen fair, the odbo “Negère” exhibition opened in the same period as the 2013 spring new product launch. Odbo uses a unique black and white, melted image to tell the concept of all things being normal and circulating.

Ice - Water - Fog - Cloud

Ice uses its clarity, its shape, and its coldness reveals a lifelike crystal.

"When it is good, it's like water," and "everything in the water does not contend for it." While water interprets the soft side of life with pureness and tenderness, it also maps out the relationship with life, and water raises all things.


The fog can't bear to leave, wandering around in an ethereal form, and mingling with everything before dawn dawns.

When the fog dissipates and evaporates into the celestial body, it instantly transforms into a wonderful cloud. Integrate with the universe.

In spring, summer, autumn and winter, the rotation of the four seasons, the replacement of life, and reincarnation confirm the universality of Pu'er. Ice is solid water, water is liquid ice, ice can melt into water, water can condense into ice, water can be turned into fog, fog can rise into clouds, ice and water, fog and clouds are different stages of life form.

As the flagship brand of “Black and White Culture”, odbo has always insisted on using the “black and white” variation and blending to write the magnificent fashion. In the spring 2013 new product launch, odbo takes the theme of “dissolve and melt” and dissolves with black and white. In order to interpret the changes in the forms of life at different stages, the fragments of life beauty are infused into the design of the fashion so that the audience can directly feel the shock of the fashion art.

Black and White - Melt together

Since its official debut in 1999, odbo has been using black and white as the main tone, insisting on design as the soul, avant-garde interpretation of fashion, and adhering to the brand concept of individual casting classics, through meticulous design through the extreme contrast between simplicity and purity of black and white. With its keen fashion sense, it brings an artistic quality and fashionable life experience to the fashion world. Odbo always inadvertently caught people's attention and was committed to creating a fashion brand with strong personality, outstanding style and rich content.

In the spring of 2013, odbo's design team extended from the original pattern design to the dots, changed the segmentation, local structure, size and details to get a new outline; extended outwards from the basic fabric, processed through collage and various processes, Complete the plane to three-dimensional transformation. For example, through multi-perspective, to create a three-dimensional visual printing effect; the use of folds, for the mesh to add a rich texture, bring new visual impact.

Odbo is based on the intuitive effects of black-and-white compatibility and blending to interpret the imprint of cyclic development in different stages of life, in order to demonstrate the brand's determination in synchronizing with the development of the times, and to erupt constantly into forward momentum.

As the earliest famous fashion brand that brought “black and white culture” to the country, odbo constantly interprets the beauty of fashion art with new ideas. While conveying the black and white fashion culture, odbo has guided the current audience’s changes in lifestyle. Obdo has always insisted on using the power of development to bring new impressions and shock to the public. The philosophy behind the fashion art was used to express the story behind the fashion art. In the spring of 2013, odbo new products will let us wait and see.