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CEO Color Phyllis, share with your wisdom
In 2012, it is the seven-color flower into her international 13 years. In the retail market, the seven-color flower is so young, but its charm, become the industry's corporate legend. Is how kind of wisdom, so that seven-color flowers in a short span of ten years to grow rapidly, become the leading jewelry chain? What kind of team makes the seven-color flower out of China, towards the international, non-stop innovation to create so many "industry first"? With the CETV microblogging CEO program, let us, together with the seven-color flower CEO Phyllis, starting from her vision to explore the seven-color flowers in her eyes ... Background 2010 Minghui Group acquired a wholly owned seven-color flower, Become a listed company's business. In the second half of 2011, the chief executive of the seven-colored flower CEO Phyllis took office. Guo and Wu Zong officially left the seven-color flower. The power of the seven-color flower alternates with the painting, marking another new milestone. The young color of the flower is its advantage. "How did you evaluate the company?" When Phyllis was asked by Tao Jie, the host of Weibo CEO, Phyllis asked without hesitation: "Young, young "Young may mean not mature enough, but being young means a lot of creativity and creativity. For a successful transition from a private enterprise to an international enterprise, the average team age of only 28-year-old Qi Shihua, indeed everywhere exudes a young charm. It is a group of young people's creativity, making the color flower not only took the lead in the introduction of foreign advanced technology, launched a series of popular self-developed products, more breakthroughs in similar enterprises, a monthly new product more than 600 models of fashion jewelry chain; People in the industry took the lead into the fifth media, the use of third-party platform to take the initiative to enter the consumer media, to break the traditional sales model and channels to give the jewelry retail new life. When asked about the teamwork situation, Phyllis sincerely invited Mr. Tao Jie to take a look at the colorful flowers to see how 80% of the employees are no more than 28-year-old team is a vibrant team ... diligence is success The cornerstone of the team Young is the advantage of the seven-color flower, but the key to success still needs diligence. When asked about other than the young, when the election, the color flower pay more attention to what? Phyllis said: A person's ability is not the most important, personality is the most important. See people still depends on personality, a person's personality determines how much his commitment to doing things, how he behaves like a man, for a company, the staff is not very engaged in their own work, the higher than the academic record Also important. The company is a system, something not difficult to learn, but everyone's commitment is not the same. A smart person may only need to spend four hours to complete one thing, no experience, no qualifications you can use eight hours to complete, and the effect may be made better, the key is whether or not to put their mind and body to do. However, not everyone will spend so much time on one thing. So diligent attitude is very important. Continuous research and development to the best of the best Seven-color flowers Ming Hui Group after the acquisition, to develop its own brand, independent product development, sent to Japan and South Korea many times to learn, and constantly develop new products, keep up with international trends and From the technical breakthrough. Phyllis believes that why the domestic market so difficult in recent years do? The first one is the product differentiation can not highlight the domestic plagiarism is very powerful, what to do today, was plagiarized tomorrow, so to establish their own R & D team, the other is to look at service, how to bring out the listed company's The quality of service is also very important business. The third is the cost control, which is to meet the needs of most domestic consumers, meet their economic ability to meet the needs of the market is also very important. Phyllis and the entire color management team spent a lot of manpower and resources to make relevant improvements. The face of fierce competition in the domestic market, the face of the retail product development vacancies, seven color flowers continuous innovation, continuous improvement, close to international trends, meticulous, continuous research and development, learn from each other, highlighting the product differentiation. Grand blueprint, never stop the market is the development of the development of seven-color flowers, the face of the new social system, in the face of new markets, seven-color flower will establish a new organizational center: take root in Guangzhou, Guangzhou as the central headquarters; Shenzhen And Yiwu as the fulcrum; Tokyo, Seoul and Thailand for the three major distribution, the real fight into the international market, the implementation of international management mode. Phyllis mentioned that the problems the domestic market faces are mainly high costs and serious plagiarism. It is necessary to highlight the differentiation of their products. To achieve truly internationalization needs to learn some new things from abroad. Tokyo and South Korea have been the cradles of Southeast Asia. By learning new designs and products, they are good for enhancing the tastes and product quality of the flowers, adapting to the needs of the domestic market and increasing their competitiveness. Why choose Thailand as a purchasing division? In recent years, Thailand has witnessed rapid development in trend design. Young designers are required to have good design concepts. In Thailand, raw material prices are relatively low, which plays a very good role in controlling costs and satisfying the domestic market . Conclusion Persistence and conscientious attitude determine the motivation for the constant progress of the seven-color flower. The establishment of a new organizational structure is conducive to establishing a foothold in the domestic and international markets and plays a decisive role in the development of the Symphysodon flowers.