March 29, 2024

2020 Spring and Summer LABELHOOD Leihu Pioneer Fashion Art Festival Day 1

(October 11, 2019) The eighth season LABELHOOD Leihu Pioneer Fashion Art Festival kicked off today at Shanghai East Coast and Minsheng Terminal. As an important part of Shanghai Fashion Week, LABELHOOD has always been open to the industry and the public, and is committed to becoming a community platform that connects international fashion, Chinese original design, mass market and young opinions. This season, LABELHOOD, with the theme of “Out of This World”, is determined to break through the traditional boundaries of the fashion industry and dissolve the vitality and imagination of more diverse worlds.

On the first day of LABELHOOD 2020SS, five designer brands, DANSHAN, Windowsen, M SUPER AVENIR, XIMONLEE and ROARINGWILD, successively interpreted their inspiration and works in the spring and summer of 2020 in the form of Presentation/Show. Among them, Windowsen is the first time to participate in the LABELHOOD show release unit.

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DANSHAN – Men's Clothing ( 12:00-13:00 )

Topic: EUPHORIA

The DANSHAN 2020SS EUPHORIA series is a work of perception of new possibilities and an appeal to action, depicting the beauty that can be found in sad or fragile moments.

In this series, the details of the shackles are deliberately presented to reinforce the storytelling of the season—that is, emotions and fragility are natural, something that needs to be embraced rather than feared. Every piece of clothing is handmade, making the whole series full of emotions. These works express DANSHAN's desire for the fragile voice of men with delicate and sensitive brushstrokes.

Windowsen - Men's and Women's Wear ( 14:00-15:00 )

Theme: Sensen Lii 's Magical Gender-Free Alien World

The new collection allows people to experience a unique morbid aesthetic in a fantasy alien world. Each set is shaped like a different alien creature, and the shuttle is interwoven in a fantasy dream.

The concept that brands want to convey has always been gender-related: men, women, non-both, and everything in between. “I dream of a world of gender mobility, where both men and women can walk in the street wearing skirts or any different clothing they love, regardless of gender. But it is also a world where we no longer describe each other with beauty and ugliness. The message I want to pass to the world is far greater than the clothing itself," the designer said.

M SUPER AVENIR – Women's Wear ( 16:00-17:00 )

Topic: LINE WITH GRAVITY

The M SUPER AVENIR 2020 Spring/Summer collection continues the brand's creation around the “human body and graphics” and continues to convey the “Styling Art” concept and lifestyle.

This season is inspired by the magical power of the universe - "gravity." The lines represent the human body, and the movements and trajectories around the changes and distortions of the human body constitute a unique shape and silhouette. The entire collection uses a futuristic and glossy fabric, creating a new illusion print with an ever-changing combination of graphics, and adding design elements such as line stitching, fringe pleats, and round shoulders to a variety of items. More unique and distinct visual impact and wear effects.

XIMONLEE - Men's Wear ( 18:00-19:00 )

Theme: Re-recognition

XIMONLEE 2020 spring and summer series is the exploration and restoration of symbolism. Designer XIMONLEE starts with his own personal experience and acts as a metaphor to show the cruel power of softness and spiritual growth.

The 2020 spring and summer collections are simple and clean, with black and white wool jacquard as the mainstay. The fabrics are sliced ​​like a movie in coats, jackets and stitching pockets. The tailored trench coat looks casual, but the collage details are carefully designed. The three-dimensional cut silhouette trousers are more casual and cool, and the precise cut knitting inadvertently outlines and sets off the body. The large silhouette of the double-breasted satin suit and the two-tone crepe velvet suit highlight the rich layering of XIMONLEE's original fabrics.

ROARINGWILD - Men's and Women's Wear ( 20:00-21:00 )

Theme: SILENT SPRING

The ROARINGWILD 2020 Spring/Summer collection is inspired by Rachel Carson's Silent Spring to further reflect the interrelationship between man and nature.

This season's works feature urban and outdoor as the main elements, multi-pocket outdoor style and urban sports style to show the functionality and practicality. The overall color scheme is based on the more calm khaki and dark colors, adding more vivid colors such as green and lavender. In terms of vision, the content of insects, animals, natural environment and other inspirations is used to present the sharp part of the concept in a more modern design.

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LABELHOOD has never been the stage of a fashion show, but also a social experience scene that accommodates multiple creative powers and artistic vitality. This season also created a comprehensive LABELHOOD Market for the public, exhibitions, performances, fun interactions, and creative market space for 11 novelty brands such as Fabric Porn, TAKEON, UNISKIN, etc. The 10,000-ton silo is a fancy refurbished game every day.

Fashion Show – (Un)graduation

Windowsen, which debuted LABELHOOD, not only presented the latest 2020 Spring/Summer collection in today's showcase, but also created a new four-day static fashion show in the name of (Un)graduation. The 22 sets of fashion stylings that break through the visual experience are gathered here to let the public see the classic fashion moments of stars such as Jolin Tsai, Cai Xukun and Zheng Xiuwen, and feel the diverse beauty of the heart.

YOUTOPIA BOOTH – Leihu Peach 2019 “Internal Declaration”

In the fashion show competition of the young children's fashion festival of YOUTUPA's “Internal Declaration” in August, the fashion industry authorities and the show audience jointly selected 12 winners. This LABELHOOD their work is on the booth of YOUPUTA BOOTH and is open to the public. Twelve newborn calves carry their fashion power, bringing out a life-threatening explosion in a different dimension.

Yvan Deng Solo Exhibition – Instant Painting: Modern Perspective

After three consecutive seasons of cooperation, fashion illustrator Yvan Deng brought a solo exhibition “Lovely Painting: Modern Perspective” to LABELHOOD in this season. Yvan draws on Asian women's and high-end fashion photography, and creates women's illustrations based on fashion and beauty portraits. The elegant characters are both dramatic and capture a distinct fashion attitude. This exhibition featured a series of live illustrations, ceramics and fan-faced works. The designers involved in some of the live illustrations have attracted much attention in the LABELHOOD show.

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