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37 ° Love first store in Chengdu opened 10 billion business district
2012 the first day of the New Year, 37 ° Love Southwest's first direct sales stores in Chengdu billion billion business district --- construction road grand re-opening, while 37 ° Love Chengdu Branch was also announced. This is the first branch opened by 37 ° Love in the southwest of Shenzhen since the establishment of Shenzhen Branch. The construction shop has become 37 ° Love's first direct store in Chengdu. 37 ° Love aims to provide fashionable urban women in China with a sleek design, excellent quality and reasonable prices with a full range of products and unique shopping experiences. Since the launching of the "Thousand Store Project", the company has been focusing on consolidating the development of first-tier cities, focusing on the second-tier cities and gradually penetrating the third-tier cities, winning the terminal and fully distributing the domestic market. This time in Chengdu set up branch offices to open up direct sales stores is "a thousand stores project plan," another milestone, 37 ° Love will be in Chengdu as the core, radiation Chongqing, Guiyang, Kunming and other first-tier or second-tier cities to speed up the expansion process, Formation of the Southwest three-dimensional brand linkage. Talking about why choosing Chengdu as the Southwest Market Expansion Bridgehead, the Direct Center official said: "From an economic perspective, Chengdu is an out-and-out cornucopia: the first three quarters of Chengdu in 2011 retail sales of 128.3 billion Yuan, an increase of 27.2% over the previous year, higher than the national average, ranking the first three cities in the country.Chengdu's high-end consumer momentum is strong, LV, Gucci, Chanel and other world's top brands in the Chengdu market sales performance has been ranked in the top three, Chengdu is a must for domestic and international brands to enter the southwest. "Forbes'" World Regional Economic Study released by "Forbes" shows that in the next 10 years, Chengdu will overtake Tokyo, Beijing and New Delhi to become the fastest growing city in the world. Love to enter the Southwest, the strategic significance of Chengdu is self-evident, then the branch in Chongqing will also be opened in the future will be "Chengdu, Chongqing" as 37 ° Love Southwest Raiders to achieve the "base" to the first-line business district as a direct business Expand the focus of the goal, to direct stores to promote the operation of the norms joined the area; a comprehensive integration of resources in Southwest China, to join Partners guidance and support to fully enhance the brand's influence in the Southwest market. With the arrival of the new year, 37 ° Love Chengdu outlets opened, completed the key layout of the brand in the Southwest market, sounded 37 ° Love Step into the southwest of the horn .Creatively build the first stop in Southwest fashion "first-tier cities, first-line shopping district" is 37 ° Love direct management of the core concept of development, but also establish the image of the brand, franchisees to provide model demonstration and confidence in the embodiment of protection. ° Love Chengdu's first store is located in the construction of road shopping district, is invested by the Chengdu Municipal Government 15.1 billion yuan of investment generous handwriting, bringing together the SM Shopping Plaza, Ito-Yokado, Beijing Hualian Department Store, Fifth Avenue, Heights Shopping Plaza , Longhu Spring Street commercial street more than 30 commercial clusters, covering shopping centers, department stores, street shops all kinds of business forms, the total area of ​​business over 3 million square meters, is covering high and medium levels of consumer groups complex business district, Can directly radiate 1.5 million people in the eastern Metro in Chengdu, becoming Chunxi Road, Chengdu after another top 10 billion shopping district. 37 ° Love successfully stationed in the construction of shopping district, Chengdu High recognition and recognition of the brand, but also the brand adhere to the "first-tier cities, front-line shopping district," an extension of the concept of a benchmark image store .37 ° Love will be committed to creating a one-stop fashion shopping experience for customers, with stylish design to Good quality and reasonable price for the fashionable class of urban women in China's emerging classes, providing a wide range of products, as well as the unique personality of the shopping experience in the construction of the store opened on the day, 37 ° Love unique terminal image, attracted a few Thousands of consumers into the store, the scene was unusually hot sales atmosphere, the cashier also appeared in front of several rows of long lines, the day the turnover rate as high as 30% .A lot of consumers said that they really like 37 ° Love fashion, personality Products, caring service for them to feel good shopping experience, the future will continue to support the consumer 37 ° Love products. Boil 2012 to achieve the brand soar 37 ° Love After eight years of high-speed and stable development, "please yourself" brand advocates, with precise marketing strategy, excellent product quality, and continue to accumulate good reputation and brand precipitation, deep By urban elite white-collar favorite and recognition, as the most individual consumers in the hearts of one of the fashion and brand. In 2012, 37 ° Love will continue to stabilize the South China market and make every effort to expand markets in Southwest China, North China, East China and Central China, and set up branches in Beijing, Shanghai and Chongqing in succession to achieve a full-scale occupying position in the northeast, southwest and northwest. Directly driven to join, to promote the rapid development of other stores in the model shop, the overall layout of the domestic market, the brand in 2012 to achieve high-speed take-off.