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Don't think that people open emails is your purpose. You are wrong. Your purpose is to buy products, and to remember products. Effective clicks can help you judge the data. You have to have a suitable theme. Don't seduce people to open it, for example, old friends! This is the information you want! This kind of theme is very bad. When you open it, it is a spam that immediately has a rebellious mentality.
Second: sender address
This is the same as above. Hiding the sender will make you feel that you are doing something you can't see, and writing the sender, such as a handsome guy, a profitable thing, what is meaningless, based on honesty, this is more basic.
Third: mail content
If all of the above are passed, this one should be the focus. I suggest that the content of the email should be sent according to different groups of people. We can divide the customer into three types, do not want to buy, want to buy, and bought it. For the three kinds of people, we have to send different emails. For example, if we don't want to buy them, we have to convert them to want to buy them. We can calculate what he wants to buy based on his traces of travel, and send personalized ones to such customers. Mail, I know this is very troublesome. But making money is not that easy. This block of content is the core, it is more difficult to finish at one time, put it next time.
Fourth: mail attachment
You send an email, for example, you are real estate, and it is very likely that you will add attachments to your customers. Unless it is a good agreement, the average user will not continue to open because your attachment is difficult to open. Therefore, our attachments should be as concise as possible. Do not use the text message sent by TXT to send in DOC format. Do not use PSD for pictures that can be displayed in JPG.
Fifth: Do not send frequently
Don't send emails frequently, like discounts. If you discount every day, people won't cherish the chance of discounts. If you send emails every day, people will take it easy. If he does not come to you, he will lose this customer.
Sixth: Keep your user <br> <br> in which the message content, to know how to get close to your users, although e-mail is bulk, but let the customer thinks is issued against him, this will be a sense of superiority, for example, The beginning is no longer a hello..., who is who, who is good, this is not very good.
Seventh: mail format
The society is a very savvy thing. The workplace has been around for a long time. There are many habits that will change. Maybe you are an entertainment website, but you still have to maintain a formal format for the letter, because it’s not necessarily related to entertainment news. They are all lively people, maybe they are very rigid, they like to behave in a proper manner, and they are difficult to adjust. So we are better off. Just like the reason why only the mineral water is not placed on the banquet is the same.
Eighth: build on the progress <br> <br> If your mail is needed to get the kind of an answer, you have to take advantage of the customer's heat, they must attack, so direct product sold better than he thought had let another good reason to buy More.
Ninth: use free things
Use free stuff to attract your customers. No one will refuse free stuff. What's more, free stuff usually doesn't hurt you. It's better to use this to attract customers and open the door to communication. .
Tenth: Do not send mail
Maybe you have a lot of email addresses. Your source may be a website, a certain area, or more places that I can't think of, but don't mess around. Everyone is not interested in your products. Be sure to target you. Looking for customers with goods, the conversion rate will be high, and it will not cause people to resent.