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A thick "New England Fashion" JIMS brand men's clothing
He is skilled in black, white, and gray tones, with delicate details in bright colors like lemon yellow and red. His designs feature simple cuts combined with pioneering decorative techniques, resulting in exquisite textures and flawless lines that emphasize comfort, freedom, and a carefree attitude. The subtle beauty of the human body and strength seem to emerge effortlessly, rejecting the dullness of traditional formal wear while showcasing artistic beauty.
Hui Wen-long, who recently returned from Korea, has a deep connection with black, mainly because he was into rock music during his college years. Rockers often wear black, which gives off a sunny, confident, and powerful vibe. In recent years, driven by young fashion enthusiasts, the domestic menswear market has seen the rise of a group of youthful and unique brands, experiencing rapid growth. To align with this trend, the JIM'S brand was born, targeting urban white-collar workers aged 25 to 35.
In response to different dressing needs for various occasions, Hui Wen-long mentioned that in 2010, JIM'S launched two series: one for formal business and another for casual wear. The stylish business line presents a collection of elegant "New England fashion" outfits—simple, refined, and understated instead of overly luxurious. It uses low-key black, white, and gray tones, exuding elegance, subtlety, and sophistication. Double-breasted suits, elegant cardigans, and other pieces reflect a sense of self-cultivation and confidence.
The brand also incorporates elements from Western music, particularly the symbolism of black and white in fashion design, keeping it more restrained. Whether attending a party, going on a date, or working, men can maintain their style and dignity without overdoing it. Black not only highlights the tough, strong, and masculine side of men but also reflects their evolving needs at different stages of life.
The ever-changing fashion trends keep the industry vibrant, and anticipating popular styles is about understanding people's dreams. At the first Hercynian Fashion Week, Hui Wen-long not only won the "Hercynian Fashion Award" but also helped JIM'S become a new favorite among young fashion lovers.