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Foreigners' Summer 2011 New Product Release and Ordering Conference Successfully Lay Down
The "Shangchao Era" theme took center stage at this year's fair, capturing the essence of fashion and leisure in a dynamic way. Designers showcased their creative visions, reinterpreting classic styles through the lens of boundless imagination. The inspiration behind the season's designs came from a deep understanding of lifestyle trends and consumer preferences, making each new product release a significant milestone for the industry. This event has consistently drawn attention, with the "Outlander" brand being recognized as one of the most influential casual wear labels.
The "Outlander" collection delivered a fresh, down-to-earth take on fashion, blending practicality with style in a way that resonated with both buyers and media. From October 19th to 21st, 2010, the "New Summer 2011 New Products Release and Ordering Meeting for South China People" was successfully held at the Rhein Hotel in Dongguan’s Humen area, a major hub for Chinese clothing manufacturing.
Attendees included top management from Wilderness Garment Co., Ltd., along with hundreds of agents and franchisees from across Southern China. The event featured a grand brand launch, drawing significant media attention. Industry representatives were actively interviewed, and every move by the "Outlander" brand became a hot topic among fashion journalists.
At the summer 2011 fair, the "Freak" series presented a range of summer collections, including Men's Wear with themes like Neon City, Romantic Holidays, Gothic Style, and Ink-Printing Area, and Ladies' Clothing featuring Mind Postcard, Perfect Pastoral Style, Color Rubik's Cube, and Dream City. A key element of the season was the British grid-style checkered pattern, which was creatively integrated into the designs.
In the stylish product display area, designers provided detailed explanations about the color palettes, fabric choices, and band structures, helping customers better understand the seasonal offerings. Additionally, advanced order analysis software was used to guide clients on product mix proportions, ensuring more accurate and scientific ordering—reducing the risk of under-ordering or overstocking.