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A thick "New England Fashion" JIMS brand men's clothing
He is skilled in black, white, and gray tones, with delicate details in bright colors like lemon yellow and red. His designs feature simple cuts combined with pioneering decorative techniques, creating a subtle texture and flawless lines that emphasize comfort, freedom, and an effortless style. The garments seem to effortlessly capture the beauty of the human form—both its grace and strength. They avoid the dullness of traditional formal wear while showcasing the artistry of fashion.
Hui Wen-long, who recently returned from Korea, has a deep connection with black, mainly because he was drawn to rock music during his college years. Rockers often wear black, which gives off a strong, confident, and powerful vibe. In recent years, driven by a wave of young talent, the Chinese menswear market has seen the rise of a number of unique and youthful fashion brands, experiencing rapid growth. In response to this trend, the JIM'S brand was born, targeting urban white-collar workers aged 25 to 35.
To meet the diverse dressing needs of consumers, Hui Wen-long introduced two distinct collections in 2010: one for formal occasions and another for casual wear. The formal line features a refined "New England style," with elegant, sophisticated outfits that emphasize simplicity and elegance over excessive ornamentation. The color palette leans toward understated black, white, and gray, offering a subtle yet classy look. Double-breasted suits, elegant cardigans, and tailored blazers reflect a sense of quiet confidence and sophistication.
"Black not only reflects the tough, resilient, and strong image of modern men, but also represents their versatility across different life stages," Hui said. He incorporated the symbolism of Western music—black and white—into his designs, keeping them more restrained. Whether it's for a party, a date, or a business meeting, the pieces maintain a stylish and meaningful presence, highlighting the capability and stability of men without being flashy.
Fashion trends are ever-changing, and staying ahead of them is key to keeping the industry vibrant. Hui Wen-long believes that anticipating what people desire is essential. At the first Hercynian Fashion Week, he not only won the "Hercynian Fashion Award" but also helped JIM'S become a new favorite among young fashion enthusiasts seeking something fresh and distinctive.