August 08, 2025

Bean Pole Jeans 2010 Spring Summer Advertising Film

In 2010, the iconic Korean girl group 2NE1 was chosen as the face of Bean Pole Jeans for their spring and summer campaigns. Known for their bold style and unique personalities, the group showcased their charm and individuality in the advertisement. Their energetic performances and confident attitude perfectly matched the brand's image, making them a perfect fit for the campaign. The ad highlighted each member's distinct flair, from the fierce and stylish Park Bom to the charismatic Minzy, the powerful sound of Sandara Park, and the cool and composed Dara. Together, they created a visually striking and memorable campaign that resonated with fans and fashion enthusiasts alike. This collaboration not only boosted the group's popularity but also helped solidify Bean Pole Jeans' presence in the Korean market. The ad was widely praised for its creativity and the way it captured the essence of 2NE1's identity. It remains a significant moment in both the group's career and the brand's marketing history. The campaign was a testament to how music and fashion can come together to create something truly unforgettable.

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