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Shanghai service dissatisfaction Pierre Cardin refers to the "six crimes"
In the early hours of yesterday, Wenzhou businessman Sun Xiaofei submitted a trademark transfer application for Pierre Cardin to the State Trademark Office. Speaking to the *Daily Economic News*, Sun stated, “We have successfully obtained the trademark rights for Pierre Cardin, specifically for knitwear and leather shoes.†Meanwhile, Yao Yuming, a manager at Shanghai Lawsuit Import & Export Co., Ltd. (referred to as Shanghai Service), was in a meeting when news broke that Sun and others had acquired the brand.
Shanghai Service reacted swiftly, announcing it would file a lawsuit against Pierre Cardin. This development added new complexity to an already confusing situation, as the case seemed to be settling down, only for another unexpected player—Shanghai Service—to emerge and spark widespread controversy.
According to Shanghai Service, Pierre Cardin allegedly violated several key principles. They accused him of six major issues: first, engaging in malicious negotiations that caused significant losses; second, infringing on agents’ rights to acquire trademarks; third, exploiting domestic companies' trust to create unfair competition; fourth, failing to get proper approvals from Chinese authorities; fifth, using fake foreign currency to evade foreign exchange regulations; and sixth, causing damage to the existing sales network, leading to potential job losses and social unrest.
Sun Xiaofei explained that he and other Wenzhou businessmen had been negotiating with Pierre Cardin since November last year, met in Paris in March this year, signed a preliminary agreement in April, a temporary contract on July 8th, and a formal agreement on September 9th. He claimed they had already transferred the funds abroad. According to Sun, their transaction didn’t require approval from the National Development and Reform Commission because it was considered a non-capital project.
However, Shanghai Service argued that they had initiated the acquisition process back in March 2009 and were officially approved by the National Development and Reform Commission in August. They had even established a subsidiary in Paris to manage the deal. Shanghai Service insisted that the "overall acquisition" of Pierre Cardin’s trademark was essential and criticized the actions of other companies, claiming that any transactions not involving them would not be recognized by Chinese authorities.
It is reported that Sun Xiaofei and his partners paid 37 million euros for part of the trademark, with 6 million euros sent out earlier this year under the guise of trade. The Wenzhou group claims they acted within legal boundaries and had received local government support. However, they admitted facing criticism since acquiring the brand.
Pierre Cardin’s decision to grant trademark rights to a private enterprise like Cheng Long Co., Ltd. has upset many of his long-standing agents, who feel their interests were overlooked. Cheng Long now aims to re-launch the Pierre Cardin brand, gradually rebuilding its domestic sales network.
On the other hand, Shanghai Service has been vocal in its opposition, representing the interests of numerous domestic agents. These agents, some of whom have worked with Pierre Cardin for years, believe they have a stronger position in the market and a more established network than the Wenzhou businessmen.
As of press time, Pierre Cardin had not yet responded to the growing controversy, leaving the future of the brand uncertain and the situation far from resolved.