Quan Zhilong with the first Thom Browne Chengdu first store in Taikooli

According to the report of Chengdu Real Estate Market released by Savills in the third quarter of 2017, retail and catering are still the main driving force of market demand this quarter, accounting for 50% and 30% of the newly added rental volume in the quarter. According to the demand of segmentation, apparel and jewelry accessories are the largest source of rental transactions in the retail category.

Many of these brands are the first to enter the Chengdu market, and most of them are located in Oceanic Taikooli, IFS and Intime Center in99. Thom Browne, who has been in the Pacific Ocean, is also one of the brands in the third quarter. The Oceanic Taikooli store will be the brand's first store in Chengdu.

Thom Browne Chengdu Ocean Shipping Taikooli Store

Thom Browne is a brand created by the designer of the same name. The designer himself is the winner of the 2006 American Fashion Designers Association Fashion Awards (CFDA) Best Menswear Designer. In addition, he has won the title of 2005 International Fashion Organization Men's Wear Star, and CFDA2005. Runner-up in the Fashion Fund Awards. Designer Thom Browne was born in an ordinary Catholic family in Allentown, Pennsylvania. He used to wear gray flannel casual pants, navy jackets and other regular costumes. When he grew up, he went to Hollywood as an actor and then switched to Giorgio Armani for sales. Perhaps For the future, Thom Browne laid the foundation for the creation of its own suit brand.

Thom Browne founder and ghost designer Thom Browne

In 2011, the first fashion show of the new brand Thom Browne was held. The red and white blue ribbon, the three white bars on the sleeves and the short ones that made the ankles became the most classic logo of Thom Browne. In the view of founder and designer Thom Browne, fashion is very personal and always serves the wearer, it should be a very natural existence.

The Thom Browne brand insists on the subtle influence of traditional menswear with fine workmanship, sophisticated tailoring and outfit design. In fact, Thom Browne's two most important things are fabric development and production. In 2014, Thom Browne acquired the hand-tailored factory of its long-time partner, Rocco Ciccarelli.

When it comes to brand names, perhaps Chinese consumers are still new to Thom Browne. After all, the brand is low-key to very few media reports and has never been nominated for any women's awards. Designers are also rarely active in social circles, and even insist on small-scale operations.

But in fact, as long as the mention of "quan Zhilong with the same paragraph", "Wu Yifan with the same paragraph", consumers will suddenly realize - Thom Browne's design has long been in the fashion icon, the star industry is booming. Even for fashion industry insiders, Thom Browne is currently an undervalued brand in the industry.

Quan Zhilong, Song Hye Kyo, Song Zhongji dressed in Thom Browne

Wu Yifan dressed in Thom Browne

In terms of performance, the Thom Browne brand achieved revenues of over $100 million in 2016 and is expected to reach $125 million in 2017. Among them, 30% of sales are in the United States, almost close to the brand of the most popular American designer Alexander Wang; the rest of the sales occur in Europe and Asian countries, and his clothes sales are also ranked in the Barnes New York boutique. The top five, even the staff of the British department store Selfridges, said, "He is the main reason I went to New York Fashion Week."

Since its inception, Thom Browne has been fully regarded as one of the representative brands in the United States. Currently Thom Browne's ready-to-wear collections are sold in the US, France, Italy, the UK, Switzerland, Japan, Hong Kong and South Korea. In 2015, Thom Browne partnered with the Hong Kong Joyce Group to open the first flagship store in Greater China on Central Anlan Street in Central, Hong Kong. It is also the third flagship store in the world after New York and Tokyo. Expanded in Greater China and negotiated with Joyce Group to open more stores in mainland China and Hong Kong.

In 2016, Thom Browne opened its first flash shop in Beijing SKP. In 2017, the brand officially opened its expansion in mainland China. The first flagship store in mainland China was selected in Shanghai, and it opened in September this year. According to Thom Browne brand official micro, in addition to the Shanghai store, in the future, the brand will open five independent stores in mainland China, Chengdu will be one of them.

Enter the Thom Browne Brand Center