[China Glass Network] Even in the face of the huge impact of "network sales", store sales will be the main sales method in the building materials and home furnishing field for a long time in the future. For potential consumers, because building materials and household products are generally expensive and have a long service life, in order to be on the safe side, even if they are currently considering participating in “network group purchaseâ€, most of them will go to the store before making a final decision. Target products are viewed and compared on-site; therefore, while using “network group purchase†to enhance product sales and brand influence, it also has a very important significance for the offline sales effect. Gemstone Flower Carving,Alibaba Stock Price,Flower Gemstone Necklace Kovtia Jewelry Co.,ltd , http://www.jinh-jewelry.com
1. Information collection: In the organization process of “network group purchaseâ€, it is necessary to obtain all the information of consumers (such as name, contact information, common address and target goods) as much as possible, and enter it into the “Customer Databaseâ€. Keep it properly;
2. On-the-spot visit: Before the official start of the group purchase activity, consumers who are more interested in purchasing intentions can be invited to organize a visit to the store to deepen their understanding of the products and brands, and to consumers who have a strong sense of purchase. On-site “forced orders†to achieve sales goals in advance, reducing the possibility of accidental loss of customers;
3. Process organization: In the process of group purchase behavior, consumers should also be invited to the store as much as possible, and through the on-site explanation and promotion policy incentives of the shopping guide, enhance consumers' recognition of products and brands and create cross-selling. Opportunity to increase the marginal benefit of “network group purchase†behavior;
4. Follow-up in the later stage: For some consumers who participate in “network group purchase†but have not formed sales in the end, they should do a good job of follow-up and maintenance. Considering that the majority of consumers of “network group purchases†are biased towards “rationalityâ€, this is a target group with very high development value, as long as “let it be reasonable, move with emotion†and let it feel real. Interests, the probability of late transactions is very large; in addition, by understanding their purchase concerns and inviting them to go to the store for on-site public relations, it is easy to make sales behavior "return to life."