Media explore the source of wholesale and retail development of shoes and apparel industry

"Orders are incredibly good. In the first half of the year, we couldn't do it!" On the Lantern Festival day, Lin Yihong, chairman of a shoe factory in Shanwei City, told reporters that workers are still catching up. This traditional company has invested 67.0 percent of its profits in the transformation of its equipment, but its profits have risen.

However, excellent examples are rare.

In recent days, Yangcheng Evening News reporter visited many enterprises in Shenzhen, Dongguan, Foshan, Zhongshan, Shantou, Jiangmen and other places, involving garments, footwear, sports equipment and other industries. The survey shows that most companies believe that opening orders is not as pessimistic as it seems in the imagination, but overall, it is more difficult for traditional labor-intensive companies such as clothing and footwear to take orders.

The factory has shrunk greatly since the closure of the factory. There is more than one month before the Spring Festival. The toy factory where Chen Shichun is from Jiangxi has already taken early leave. "The boss has no list to do," Chen Shichun said. This situation is not uncommon in Shenzhen Longgang. Here, Pinghu Town, Pingdi Town and other places have gathered hundreds of large and small toy factories.

On February 1, the first month of the first lunar month, the Hong Kong Shuigu toy factory in Pingdi Town, Longgang was officially opened. Water Valley toy factory mainly receives orders from Tokyo Disney Japan. As the effects of nuclear radiation and earthquakes faded, customers placed more orders in the first half of this year than last year. "Our orders in 2011 were less than in the previous year. Some orders even lost money, but compared with their peers, they are good!" said Gu Liping. Gu Liping has been working for the Water Valley Toy Factory for ** years. In her memory, the peaks of the large and small toy factories in Longgang Pingdi reached hundreds of peaks, many of which are dozens of individual processing plants. Today, the toy factory here has been reduced to dozens. “A closed toy factory even has more than 1,000 workers, and Others have a size of two or three hundred people,” Gu Liping said. “Many toy factories have long since disappeared, most of them have closed down, and some have moved to Heyuan. Jieyang or the Mainland, because the labor there is cheap."

The bulk of the cost of toy factories is artificial. "Artificially rose too much," Gu Liping said. Workers at the initial level of the assembly line have gone to 2,200 yuan a month for labor. The average number of workers in the factory is 2,500 yuan per month. In order to retain workers, the factory is divided into small and large ceremonies for rest, sick leave, marriage leave, and even housing ***. The treatment is comparable to state-owned enterprises. "Compared with before, profits are much thinner. Some of them know that they don't make money. The boss still has to pick it up. There is no way to earn some labor costs, stall fees," she said.

According to Gu Liping's observation, most of the drained companies are Hong Kong-owned and foreign-funded enterprises. These companies mainly deal with foreign orders. Last year, the situation in Europe was not good. Many foreign orders were cancelled or reduced, some factories did not receive orders, and finally they were dumped. Gu Liping said that in the past two years, a lot of companies have not made much money, but they still have to stay and stay in the end. If they can't support others, you have a chance.

Over the years, Shenzhen toy export ranked first in the country, but according to media reports, the end of 2011 registered in the export performance of the customs export toy companies, has been reduced from the beginning of about 450 to about 300, the number of companies in just one year Reduction of more than 30%. The same situation is not unique to Shenzhen.

Federation of Hong Kong's largest, Hong Kong Toys Council and the Hong Kong Toys Manufacturers year survey of 149 Hong Kong toy manufacturers with operations in the mainland also found that rising raw material prices, rising wages and the mainland export markets become weak at this stage of the Hong Kong toy manufacturers face challenge. 62.4% of the respondents said that the turnover in 2011 was worse than the previous year, and 57% expected that the business will deteriorate in 2012.

Orders drastically reduced many companies to switch to “Guangdong is still the nation’s largest garment production province, but the year-on-year increase has fallen sharply”. The Guangdong Clothing & Apparel Industry Association found out in the province that the clothing companies only last October. Production is reduced by 13% year-on-year. "After the 2010 Spring Festival, Guangdong's garment enterprises are in a peak production season for production, but in 2011, such a production season never occurred," the relevant person in charge of the association pointed out. After the holiday season, the reporter went to the Pearl River Delta in the past few days. Many clothing companies admitted that signs of the arrival of the production season have not yet appeared.

Once bustling, it is now very depressed. On February 4, Foshan Huanshi Town Chaoan South Road. In Tongfu City, a city in Foshan, big words of “remove” are written on the wall of an old factory building. One hollowed-out window is full of dark, big mouths, like the eyes of passers-by. The small advertisements for the low-cost transfer of garment factories and embroidery factories were mixed in the middle of the small advertisements of recruiters, thread cutters, and paper samplers, and they were layered on the wall.

Although it is difficult to imagine the prosperity of the past, there are indeed thousands of small factories in this area and a radius of four or five kilometers. There are an annual output of more than 270 million children's clothing, which account for about 2,000 children's wear. One-third of the total value. “At the time of the most prosperous, garment factories here often work overnight,” said one passer-by. However, with the demolition of the city's Tongfu City at the end of last year, it is already a dilapidated area. Only the surrounding buildings such as the Lotus Tower left behind several cloth and garment factories.

Xinyue Zhou, a proprietress of a lotus cloth building owner, said that Tongfucheng was demolished. Most of the original garment factory embroidery factories moved to the surrounding areas, and some of them were relocated to the mainland. Their surrounding stores that were not demolished were greatly affected. Compared to the past, people are much less. "Three hundred or four hundred cloths were taken at this time last year's festival. It was only a hundred years before the tenth year of the year."

After starting a few days, Zhou Xinyue found that the situation was not very good this year. "At this time, many people came to see job advertisements and they couldn't see anyone this year," she said, pointing to a small advertisement posted on the road. “We contacted a dyeing factory and had not opened the door for 13 years. Some garment factories did not start until 20 years ago. It was not so late before.” She said that with her unveiling the garment factory, 10 of the 10 companies had already switched to other businesses. "It is getting harder and harder to make money. Some people make money to buy a house and buy a car. Then they switch to the bank to find something easier. The garment factory made so much money 10 years ago and it earned so much money in 10 years."

The shop has drastically reduced factory losses along the Chaoan South Road to the north. It is the Central City Children's Wear Trading Center. After the demolition of Tongfu City in Central City, the Central City Children’s Wear Trading Center, which is only a one or two-minute drive away, should be booming. However, the reporter found that the situation is far from this. On February 4, the reporter went to the Central City Children's Wear Trading Center. Although there are only two days away from the Lantern Festival, only three shops on the first floor are open. The remaining doors are locked and one has been evacuated. On the second floor, the door of the “Investment Office of Foshan Huanshi Children’s Wear Trading Center” was locked, and part of the site became the office site of the local bureau. In the dim state, many empty shops are marked with "X Children's Clothing" signs, showing that there have been merchants gathered here. "The second floor has not been in business for a long time. Last year, the business was very light. At least 50% less. We haven't received any orders this year." The boss on the first floor who specializes in thread fabrics sighed.

The same situation occurred in Dongguan. On February 1, a relevant person in a knitting factory in Huangpu Industrial Zone, Liaobu, Dongguan, told reporters that there were only 30 workers in the factory, and only 6 of them returned. It is expected that workers will return after the Lantern Festival. From the second half of last year, there was no single receipt, and it was basically at a loss.

In the survey, many garment companies were worried about this year's orders and considered the outlook to be uncertain. According to the Guangdong Provincial Clothing Industry Association revealed that, in fact, the situation is the lack of orders from the garment industry and garment enterprises in 2011 ordering is emerging --- many companies reduced orders in 2011 amounted to about three percent, nearly half of the companies said export orders Seriously lacking, most of the remaining corporate orders can only be maintained around the Spring Festival.

Wholesale, retail and factories are not well-known as the “Shoe Industry Street” of Houjie Town, Dongguan City, which is the most concentrated area in Dongguan. This has more than 10 professional markets such as the Gengxia Market, Handan Shoes Square, Hongyun Shoes Square, Kangmei Shoes City, and Huisen Shoes City. In fact, the Houjie community in Dongguan has even claimed that “one pair of shoes in 10 pairs of shoes in the world is produced here” and the annual export volume reaches 500 million pairs.

On February 2nd, the reporter went to the Global Footwear Building of the second phase of Shoes Plaza in Dongguan. Although it is already in the 11th year, a large number of stores are still out of business and there is no single customer. "It was generally late this year and I don't know why," said one security guard. “Basically, regular customers do not have much flow of people,” said the owner of a shoe store, busy finishing the goods. The next two stores have been vacated, leaving only the signboards at the front of the store. One of the entrances was also affixed with a notice of property management, saying that the stall owner had owed money and repossessed the property. Only a few shops opened on the second floor, and more shops locked their doors. Many of them went empty.

The Huisen Shoes City and Kangmei Shoes City adjacent to the Global Footwear Building are also very cold. At least 80% of the stores have not yet opened the door. The reporter sporadically saw one or two small trucks parked on the roadside. Some stores not only iron generals put the door, even posted "transfer" small advertisements. "I don't know what's going on, no one came." Ms. Hu from Sichuan is the owner of a shoe store in Huishen Shoes City. She didn't receive any orders after she opened the eighth grade. Ms. Hu said that the 20-and-twenty-square-meter shop here has a monthly rent of 2,600 yuan, which is much more expensive than the nearby Global Shoes Building. However, the business is still not good. "It was originally done in wholesale, but now retail is also doing business." Ms. Hu complained.

Ms. Hu believes that not only are they bad, shoe factories are also difficult. Ms. Hu said that her brother-in-law works in a shoe factory. The large-scale shoe factory of a thousand people is expected to lay off half of the staff by the end of this year, and some shoe factories have fallen last year. “The profit margin is very small, and some orders are undervalued and we do not dare to meet. Many small shoe factories are operating at a loss,” said a boss in District D of Huisen Shoes City.

It is understood that there are more than 1,500 footwear enterprises in Dongguan and more than 2,000 supporting enterprises. According to data previously disclosed by the Dongguan Industrial and Commercial Department, only in August 2011, the city had written off and revoked 104 shoe companies. In addition to the formal registration of cancellation, revocation of the company, how many companies quietly shut down? This figure is obviously unknowable.

“There are big bonuses for entering the factory” can not lead workers to join the reporter Yu Xiaoling reports: The 5 square kilometers of Dongguan Shuanggang Village in Houjie known as “Hometown of Furniture” has gathered hundreds of furniture production and furniture supporting enterprises. Family. February 6th was already the fifteenth day of the lunar calendar. When the reporter visited Shuanggang Village Industrial Area, it was discovered that many furniture companies were scattered in front of the opening but the door was closed. In the double post, square stall the recruitment of a furniture company recruiters official told reporters, two-Village is currently estimated at half the furniture industry has not yet started, even though they have started businesses are generally underemployment, some enterprises lack of work almost half. "The order we received from our company could not be completed in three months," said the person in charge.

It is understood that the furniture industry in Shuanggang Village, Houjie began construction of medium-sized and large furniture factories in the mid-1990s. The furniture products have been sold worldwide. Today, Shuanggang Village is already a large-scale furniture manufacturing base in Dongguan with hundreds of furniture production and furniture support companies. In recent years, lack of work has become a major problem for many furniture companies.

Yesterday, the person in charge of the recruitment of Yasen Shangyi Furniture Co., Ltd. in Shuanggang Plaza told the reporter that the factory had started construction, but it was only started at 60%, and at least 60 workers were absent. The operating rate of Dongguan Fine Furniture Co., Ltd. is only 50%, and the company with more than 30 people needs at least 30 people. In order to retain the old employees, their companies made a salary increase of 100-300 yuan/month for some of the old employees at the end of last year.

Ouyi Xuan Furniture Factory and Zhuo Neng Furniture Factory stated that the current operating rate is only 50%. Now only 100 employees work, and at least 100 workers are absent. "It's not recruiting people, it's robbing people," said Mr. Zheng, head of the Ouyixuan Furniture Factory. Mr. Zeng, the production manager of Zhuo Neng Furniture Factory, ridiculed: “We have just been in semi-discontinued state just after we started.” Mr. Zeng told reporters that in addition to the stalls and factory gates, he also introduced methods such as introducing the villagers.

"Recruitment site at least are already started businesses, there are an estimated half double post furniture companies do not start." Yesterday the double post, square stall the recruitment of a furniture company recruiters official told reporters, has started companies The general lack of work, some companies lack of work nearly 50%.

"It's not that they don't want to start work, mainly because they have no workers. They can't start work." Cao Sheng, a Hunanese who is looking for a job, told reporters that some furniture companies now also advertise for jobs that include "Gifts to the factory." But only Just catch the eye. He told reporters that he had been working hard in the furniture industry for nearly ten years, but the wages were only 3,000 yuan/month last year, and the highest was only about 4,000 yuan. Mr. Lei, a Hunan native who had been looking for a job, had been in Dongguan for seven years. When he retired last year, he could get a monthly salary of 4,000 yuan. Now he wants to find a job with a monthly salary of nearly 5,000 yuan. "The selling price of the boss's products is not high, the wages of workers have to rise, and companies have difficulties," said the person in charge of human resources at Zhuo Neng Furniture Factory.