Whether a company is really strong is not a year or two. At least it depends on whether the company can maintain its vitality after two major economic cycles. Evo Customs has been in business for 10 years since its establishment. During the 100-year financial tsunami in 2007, the 100-year earthquake in 2008, the economic correction in 2013, and the stock market crash in 2016, it has been a long way to stay. High-speed development for 10 consecutive years. What exactly did Evo do in the past decade and gain 400 times? In summary, there are five core key points. In this issue, we will first share the key points of the first high-speed development of Evo. Let us take this question together and read it down: Brand positioning can not be shaken, the market needs more than a "high-end custom" brand? Evo's birth stems from the simple intention of letting everyone experience the fun of customization, so at an early stage it was decided to build a popular custom brand to reduce costs through technology upgrades, model innovations, and scale customization. Thereby, customized products can be provided to consumers at a high cost performance. During the period, there were many custom brands floating up and down, some positioning high-end, some doing pure Internet innovation, and some creating customized full-experience living museums. However, Evo was not moved, and did not see some brands can sell higher. The price has changed to change its pricing strategy, and it has not abandoned the continuous research and improvement of consumer demand and experience by seeing “the enthusiasm that investors likeâ€. In general, it is not Evo that does not pay attention to market conditions or consumers, but Evo clearly sees the brand positioning that needs to be adhered to in the long-term development. Analysis of a deep level, Evo's "fast customization" positioning is actually just to find a blank in the market. Ability to use fast and stylish product fashion (self-built product design and development team, refer to international fashion trends to create product fashion, distinguish traditional custom-made products based on fabric selection) Coupled with fast and stylish prices (by self-built strong control supply chain and technology research and development investment, greatly reducing production costs). Plus a customized service experience (enhanced offline consulting services, the brand is extremely concerned about customer satisfaction, this is the key assessment for most employees), and finally the most flexible customization time in the industry (fastest 3 days of custom time) , the industry is riding a dust), this is the core element of Evo's custom brand positioning, there are additions and subtractions. Evo's custom-made weakening is about the pursuit of high-quality raw materials (switch to the middle-class preferred easy-care fabrics), handmade craftsmanship (use automation equipment to improve quality stability), master craftsmanship (enable young) Design consultants, close to young customers and reduce costs), luxury store experience (focus on product display, reduce rest areas, improve customer product selectivity). Positioning is aimed at the needs of a large number of middle-class consumers, as I often say to the Evo people: "Don't try to satisfy everyone, because you have no way to do it", the focus of brand positioning is The continuous improvement of core competitiveness does not require a high-end custom brand in the eyes of the middle class, but it needs a fast custom brand like Evo. Evo custom to join, you are welcome to join. Children'S Hat,Hand-Woven Hat,Rainbow Hat,Paper Braided Straw Hat HENAN MAIHUI WEAVING CO., LTD. , https://www.mhweaving.com
