Deeply cultivated a 5 city in Malaysia, 4 city, Country Garden, built a city to help Chinese enterprises to go out to sea

Every reporter Wei Qiong is edited by Chen Xu

On May 14, the “One Belt, One Road” International Cooperation Summit was kicked off in Beijing. Since the launch of the “Belt and Road Initiative” initiative, a large number of enterprises have followed the footsteps of the country to set off a wave of overseas investment, and cooperation with countries along the route has been fruitful.

In recent years, Chinese capital has shown strong interest in the Malaysian market. Many Chinese housing companies, including Country Garden, Greenland, R&F, Agile, and Huaxia Happiness, have settled in Malaysia. As a pioneer in implementing the “Belt and Road Initiative”, Country Garden has been deeply involved in the Malaysian market for 5 years. At present, it has landed 4 projects and completed the upgrade from “making a city” to exporting the influence of “China Zhizao”.

China Enterprise's "One Belt, One Road" Nuggets

With the continuous implementation of the “Belt and Road Initiative”, Chinese companies have adopted the policy of Dongfeng and the Nuggets “One Belt, One Road”. In the past two years, China's investment in the “Belt and Road” countries has shown rapid growth. In 2016, Malaysia became a popular country for Chinese investment. The data shows that over the past three years, Chinese corporate groups have invested more than US$2.1 billion in Malaysian real estate, surpassing Singapore’s investment of US$985 million.

As the forerunner of the “One Belt, One Road” initiative, Country Garden has been deeply involved in the Malaysian market for 5 years and has laid out 4 projects. In August 2013, Country Garden Malaysia Golden Gulf Project opened more than 6,000 sets of sales, with sales amounting to 9.1 billion yuan.

The Country Garden Golden Gulf project has successfully promoted domestic real estate enterprises in Malaysia, and housing companies including R&F and Agile have gone out to sea, and Malaysia has been the first stop for overseas water testing.

According to the incomplete statistics of the "Daily Economic News" reporters, currently seven developers including Country Garden, Greenland, Agile, R&F, Xinhualian, Hubei Tianrun and Hexin Yuantong have 15 projects in Malaysia.

In 2016, the Country Garden Malaysia project handed over the excellent transcripts, and the forest city adopted a model of fixed production and rolling development, which has realized cash flow back. After the first taste of sweetness, Country Garden will extend its overseas development to Southeast Asia markets such as India, Thailand and Vietnam, as well as to the UK and Russia. Southeast Asia and India have strong economic growth, local transportation and infrastructure are not developed, and there are many market opportunities, which will be the key layout direction in Country Garden's overseas strategic map.

Co-constructing an international production city integration platform

Country Garden's large-cap mode went abroad and achieved upgrades and upgrades. As the largest project in Country Garden, the forest city will be transformed into an international production city integration platform for Chinese companies to go out to sea.

On December 6, 2016, Forest City hosted an international capacity industry cooperation signing conference, and 36 well-known enterprises including Huawei, China Construction Overseas, Tencent, and Midea signed a contract with the forest city. It is understood that the total output value of 36 enterprises exceeds 5 trillion yuan, and the total market value exceeds 6 trillion yuan. The latest data shows that the forest city has driven nearly 140 companies to go to sea and build a production and integration platform.

He Gan, the chairman of Guangdong Jinyi Ceramics Co., Ltd., one of the cooperative enterprises, told the reporter of “Daily Economic News” that the cooperation with the forest city will help the foreign market and the brand awareness of Chinese enterprises through the cooperation with Country Garden.

Chinese companies often face difficulties in anti-dumping rules, local markets, unfamiliar laws and regulations, and policy barriers. Holding the group out of the sea can shorten the early exploration, quickly understand the needs of the local market, consumer preferences and policy laws, saving time and money costs, and accelerating scale expansion.

In He Gan's view, Chinese companies are not only going out of production lines, but also exporting Chinese brand models abroad, and truly doing the internationalization of "China's intellectual creation." The construction of “One Belt and One Road” has opened up infrastructure construction, the development cost is reduced, the supply capacity is improved, and the future development space is very large.

As an important project of the “Belt and Road Initiative”, the Forest City enjoys the policy dividends of China and Malaysia; it also benefits from the spillover effect of Singapore’s economic development. Xu Hongcai, deputy chief economist of the China International Economic Exchange Center, commented that domestic enterprises use the platform of the forest city to go global and work together to achieve a win-win situation while reducing costs.

By building a new international capacity cooperation cooperation city, the forest city will drive a large number of domestic upstream and downstream enterprises, such as manufacturing and construction industries, to reunite the sea, solve the problem of scattered Chinese enterprises in the past, and the shortage of large-scale production, and integrate the advantageous resources to increase the overall competition of the enterprises. Force, output "China's wisdom", become an important node for Chinese enterprises to go to ASEAN and even the world.

Supporting the advance industry to accelerate the station

The forest city provides a win-win development platform for Chinese companies to export to China, and exports China's high-quality production capacity. At the same time, it brings the latest technology to Malaysia and injects momentum into local economic development. Webster, a Malaysian urban economist, believes that the forest city will bring scale to the entire Johor state, which will enable thousands of people to move into the city and promote consumption.

It is understood that Country Garden has hired a large number of local residents to work in the forest city project, and the future infrastructure construction and supporting services will generate a large number of employment opportunities. By the end of 2016, the forest city had created more than 1,000 jobs for the local area. Malaysian Prime Minister Najib has praised the forest city on the spot three times, arguing that the forest city can not only enhance the value of the local industrial chain and the degree of internationalization, but also provide a large number of employment opportunities.

According to the plan of Country Garden, the construction area of ​​the forest city is 20 square kilometers, and the construction period is up to 20 years. Following the plan of the Iskandar Special Zone to build a global business service center, Country Garden will build the Forest City project into the CBD of the SAR.

Dr. Wen Guozhen from the Strategic Development Department of the Forest City said that as a city facing the world, in addition to strengthening the financial services industry and introducing local banking facilities, the forest city continues to travel exhibitions, education and training, medical care, foreign companies, and electricity. The eight pillar industries such as the business base have extended and landed.

The relevant person in charge of Country Garden said that the construction of forest city is the same as that of science and technology towns. Without the support, it will not be able to form an attractiveness to the industry; without a sound industrial chain, the entire city will lose its value.

At present, the forest industry's various industrial facilities are gradually improving. The independent customs has been approved. The project has a shuttle bus to and from Singapore. After the opening of the Tuas West Metro in Singapore, the subway can directly transfer to and from the forest city, and the traffic is convenient.

The forest city builds a cross-sea highway bridge and builds a two-way six-lane road in the future. Among them, the northern section has been opened to traffic, and the southern section is expected to open to traffic in the middle of this year. Quickly connect the project to the PTP highway and quickly reach the second bridge of Xinma. The journey can be shortened by 5 kilometers and the journey can be reduced by 10 minutes. The supporting construction of the project was rapidly advanced. In 2016, the Forest City Commercial Street and the hotel opened one after another. The Forest City Fengqi Hotel Apartment has been handed over. At present, the second phase of the forest city cooperation contract is completed. The second phase project covers an area of ​​about 8 square kilometers. The key development of the tourism industry will be to build three international standard golf courses and add a new high-star standard hotel.

According to the plan, the signed US Meizhao Health Management Agency will open this year. The US Guardian St. Mary School plans to start school in August next year, and the duty-free shops will also open in July this year. With the gradual improvement of supporting facilities such as construction, transportation, tourism, education and health, an international industrial new city is gradually emerging. Forest City's chief strategy officer Yu Runze revealed that the development of forest cities has entered a new stage of attracting investment, and various industries are expected to accelerate.

Wonderful view

He Gan: Chinese enterprises go abroad not only to move out of the production line, but also to export the Chinese brand model to foreign countries, and truly do the internationalization of "China's intellectual creation." The construction of “One Belt, One Road” has opened up infrastructure construction, which has reduced the cost of overseas development of “going out” enterprises, and improved the supply capacity. The future development space is very large.