May 09, 2024

Future market for cashmere fabrics is about to face new challenges

Summary:

In the era of market economy, the situation of “supplying the leading role” in the supply-demand relationship has changed, as has the cashmere fabric industry. At the just-concluded 16th China National Wool Textile Raw Materials Trade Information Exchange Conference, the views from the IWTO were refreshing. The officials of this organization made it clear that the era of supply chain for cashmere fabrics is already a thing of the past. We are facing a new era of demand chains.

Cashmere prices are ultimately reflected in textile end products such as fabrics, clothing or carpets. Therefore, the demand for cashmere is closely related to market consumption. In today's increasingly rich commodities, "what the market supplies, what consumers can only buy" has become history. The reason why consumers become God is because they decide whether the products produced by enterprises can achieve their due value and whether the interests of the industry can be reflected. Therefore, the officials of the International Wool Textile Organization said wittyly: Our feet have entered the demand chain era from the era of supply chain. The industry generally believes that in the era of demand chain, higher demands are placed on cashmere fabric manufacturers, and the industry must respond more quickly to market changes. The only effective method is to meet the demand chain's selectors, including retailers and designers. As well as anyone who provides products to the end consumer, maintain closer contact. Cashmere fabric producers need to pay close attention to what they seek, what they want to offer consumers, and what consumers want them to offer. But at the same time, one thing that cannot be ignored is that cashmere fabric manufacturers should take the initiative to influence the consumer market and use their expertise to influence consumer decisions through various marketing and promotional tools and vehicles. All in all, cashmere fabric manufacturers in the era of demand chain must do two things: one is to provide the end consumer with quality products that are realistic and desirable; the second is to create the most commercial advantages and benefits for the retailer or the choicer and provide the most reasonable Cashmere sweater price.

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At present, most of China's worsted high-grade cashmere fabric products are still imported cashmere, because the imported cashmere is the leading indicator and its quality is relatively stable. From the perspective of demand chain analysis, domestic cashmere, regardless of quality or variety, is still unable to meet the demand of end consumers for refined, fashionable and high grade cashmere fabrics. A person in charge of a northeastern cashmere processing company called for: The domestic cashmere fabric industry needs to be revitalized, otherwise it is very likely to be squeezed out of the competitive market.

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