"Top fabric" is not true in the "Advertising Law" to protect the rights of the people

People who love online shopping often see the words "top fabric, top level, uniqueness" marked by the seller when they browse the product details page. The reporter was informed yesterday that Mr. Zhang of Zhangdian bought such a piece from a well-known website. After receiving the leather garment of “Top Fabric”, it was found that the fabric was not “top”. The reporter learned that Mr. Zhang purchased a leather garment from an online shop called “Jiefei”. Before watching the “real shot” pictures and texts provided by the seller, he felt that the style was good and the price was right. After receiving the goods, Mr. Zhang found that the materials used in leather clothing are very common, not like the “top” fabrics used by sellers on the Internet.

"What is the top fabric? It must be of high quality. The seller feels good but I don't think it. I feel bad and I don't look as good as the picture." As Mr. Zhang said, in the fabric, On the issue of style and other issues, everyone has their own views. After considering that the online store was suspected of false propaganda and violated the relevant provisions of the Advertising Law, Mr. Zhang requested the industrial and commercial authorities to verify and investigate, hoping to obtain the relevant provisions of the law. Compensation for “returning one loses three”.

After receiving complaints from consumers, the law enforcement officers of the municipal industrial and commercial department immediately intervened in the investigation. After verification, the online shop promoted the description of “top cloth” on the website, violating the relevant provisions of the “Advertising Law”. In view of the fact that the parties violated the law and corrected it in time, it did not cause harmful consequences. According to the provisions of the second paragraph of Article 27 of the Administrative Punishment Law, it is decided not to impose administrative punishment, and according to the provisions of the Measures for Handling Consumer Complaints by the Administration for Industry and Commerce, the mediation was organized several times, and finally the return of Mr. Zhang was reached. The payment and compensation for the mediation agreement of 300 yuan.

During the interview, the reporter learned that there are many people who have suffered the same thing as Mr. Zhang. The student Xiao Cai has spent a lot of money on the clothes that the seller claims to be “absolutely authentic and most popular”. The prices of these goods are often real. Half of the authentic, or lower. "I also thought that the clothes I bought might not be genuine, but the seller said that they have their own purchase channels, can guarantee the quality of the goods, and can accept the counter inspection, I believe." Xiao Cai told reporters that he did not know the seller before. It is a false propaganda. When he thinks that there is a problem with the goods, he mostly accepts the seller's "red envelope" and hastily.

Words like "best", "optimal", "top level" and so on are often seen in the advertising slogan of online platforms. The seller does not have any basis for such advertisements, which is purely misleading consumers. China's "Advertising Law" has clearly stipulated the use of limit language in advertising. False advertising publicity not only violates relevant laws and regulations, but also infringes on the legitimate rights and interests of consumers. The newspaper reminds consumers that online shopping disputes abound, must pay attention to whether the seller has false propaganda, if it finds that its legitimate rights and interests have been infringed, it must be timely reported to the industry and commerce department.