O'Brien slave women's founder Luo Yee | Dreams open to the light

One's true happiness does not lie in the light. Instead, he gazed at the light from a distance and struggled toward it, feeling the true meaning of life in that desperate time. - This passage comes from Tadao Ando, ​​the world's most influential master of architecture. It is also Luo Yi's favorite life experience.

20 years,

Luo Yu was curious about her vintage perfume in her treasure box when she was a child.

To be firm one day will be able to produce a perfume with a memory flavor;  

Goose-yellow dress designed for a birthday party from the age of ten.

To create the perfect beauty for thousands of women;

From an international student graduate who has been able to secure a lifetime of unfamous national origin, to a Gold Medal Award, Nautica Platinum Award, and to the well-known fashion designer at the Louvre and New York Fashion Week...

Luo Ye, if she is not fulfilling her dream, she is on the way to realizing her dream. This time, her dream is to build dreams for more young designers.

In 2003, she received the Platinum Award from the United States NAUTICA Creative Foundation and went to France with that $25,000 award. She held a fashion show at the Louvre, the art palace everyone dreamed of, and won international acclaim. Since then, she has made a wish: to help more young designers realize their fashion dreams in the future.

2016, 20th Anniversary of O'Brown, she created the Shenzhen Oriental Yishang Garments Co., Ltd. together with Shenzhen Fashion Fashion Design Industry Association, Marangoni College Shenzhen Fashion Design and Training Center, China Textile News, FashionNow to create the "Oblannuo" dream Star "original design public welfare program [Invites] Long reopened.  

To take this opportunity, we had the privilege of interviewing the sponsors and full promoters of this competition, the famous Chinese women's designer brand "Oberrano", the founder of "Luozheng"; Chairman and Art Director of Shenzhen Oriental Yishang Garments Co., Ltd. Ms., listen to the story behind her dreams.

A dreaming person

When plain life reinforces our fighting spirit, when the secular society ties us up, when the tide of pleasure and pleasure hits our tired heart; when we see countless people struggling in the ups and downs of dreams, and the efforts put into one after another; Do you still have dreams?

This interview is about design competitions, but I still want to start with Miss Luo's original dream. In today's society, although many people are reluctant to mention dreams, we now pick up the word “dreams” again, so I also want Miss Luo to tell you how your dreams started.

Luo Ye: From childhood to age, people around me say that I am “a person who loves dreams” and are people who fly in the sky, float, and step on two clouds.

When I was 10 years old, I designed my first yellow goose-colored bow and puff sleeves as my birthday gift. I was the first person in our school to wear jeans; it was also a person who liked to carry a denim bag when someone else had a military bag.

I just want to be different from others. I dare to lead others and stand alone.

The first OMNIALUO store opened in 1996 by Rosie

Is this idea of ​​pursuing individuality make you determined to be a designer and create unique clothes?

Luo Hao: No, the thoughts and experiences of childhood are just designer factors buried in my bones.

My mind is very free. I have many ideas every day and I have made many attempts. After graduating from college, after groping for a few years in the workplace, I only found what I really wanted. When I told my parents that I wanted to be a clothing brand, I was not optimistic about it at first: “If you want to do it, do it. If you are so restless, it is estimated that you will not be able to maintain it for 3 months.” Unexpectedly, this was the beginning of 20 years. .

If my idea or idea is settled, I will continue on this road.

The first image of Opelrano "Piano White Horse" 2000

In 1996, I rented a shop in Shenzhen’s famous “Oriental New World” shopping mall in Luohu District and opened the first Opelanuo store.

In 2000 I prepared to shoot a large blockbuster image of the first "Piano White Horse" by Oberon. The inspiration for that blockbuster comes from a romantic love movie "Piano Lesson" and is the winner of the 46th Cannes Film Festival Golden Palm Awards.

In those days, people did not have any brand awareness, just to sell their clothes; no one would have to spend so much time going to the beach to take pictures.

And I do this because I believe this is the best way to present my own dreams. Designing clothes is not just about people wanting to wear them, but also about people wanting to feel the inner beauty of clothes. Fashion design can also design a beautiful soul.

You are not a college student. The university is not designed. Does this have any impact on your fashion design career?

Luo Ke: Although my university major is engaged in international trade, but I was interested, after graduating, I was engaged in graphic design. This actually opened up my vision of design from another aspect, plus I was born to be an unconstrained person. People will not set limits on themselves and dare to use new materials to create new profiles.

In 2002 Luo Qi won the Platinum Award of NAUTICA Creative Fund

Design competition is the promoter of dreams

Sometimes, it takes some help and dreams can fly higher and further.

You once said that you yourself grew up again and again. What design competitions have you participated in all these years?

Luo Ye: There are quite a lot of competitions and every time they are very impressed. The first time I participated in the competition was to go to Guangzhou. Then he went to Beijing Fashion Week in 2002 and participated in 5 consecutive sessions. In 2006, he won the Golden Summit Award.

I still remember that the theme of the first time I participated in Beijing Fashion Week was "Hyun Dance". The wind blew up from the gauze, the snow fell, and the rivers and lakes were swift and powerful.

For me, the most significant is the US NAUTICA Creative Fund Platinum Award, which was obtained in 2003. It was the first international fashion design award I had in my life. It was 3 years earlier than the Golden Summit Award and it also awarded 25,000 US dollars in prize money. That was the first time I had won a prize by participating in a design competition. And in that era, the money was also considerable.

Maybe it's an opportunity, maybe it's God? That sum of money was just used in the 2003 "Fashion China" fashion press conference held by the Louvre in Paris, France.

It was also because of the award that I said to myself: "If it succeeds in the future, we must use my strength to help more people who have design talents and dreams."

2003 Invited to go to the "Fashion China" fashion press conference held at the Louvre in Paris, France.

What impact does your participation in these professional design competitions have on your design career?

Luo Ye: It is an improvement of my design ability and it also brings me more strength.

The game has also become a driving force for me. I remember that in 2003, I and five other cutting-edge designers participated in the "fashion China" fashion press conference organized by the Louvre in France. When I saw the Louboutin on the screen, I was very excited and proud.

It is these honors that have inspired me and affirmed my value. It's like a pair of large hands pushing me forward.

Shenzhen was the first designer who won the highest award in China Fashion Design Award in 2006

Did you encounter any difficulties or bottlenecks in participating in these competitions or in your realization of the fashion dream?

Luo Ye: It's mainly because of the pressure from myself. I'm a beauty-oriented person, and I pursue perfection and innovation.

In 2008, New York Fashion Week's “Peach Blossoms” was the first time I was alone on such a large international stage. I don't know much about every aspect of New York. And more and more later, there have been more and more problems, some technically impossible to achieve, such as the hologram we used to achieve it is difficult. In a place separated from the motherland by a Pacific Ocean, I felt vaguely helpless at that moment, but I was thinking I could not shame Chinese designers.

Our show was very successful later. A short 15-minute show won 3 rounds of applause. After the end, the audience lined up to congratulate us. This is also the first show of Chinese designers in New York Fashion Week.

2008 Became China's First Couture Designer Expedition to New York Fashion Week with Great Success

In the journey to realize the fashion dream, what experiences can be shared with the younger generation?

Luo Hao: Designers are emotional, regardless of cost, must reach an extreme. However, doing business is not the same, there must be rational and global thinking. If you want to continue to show around the world, you must have a systematic industrial chain support.

Armani's first show is the ability to promote products for six months or one year. It is to have orders. Therefore, our designers must be people-oriented and return to the beginning of design.

In 2012, Lafayette Karl Lagerfeld, who was invited to the fashion industry, held an art biennale at the Grand Palais in Paris.

Luo Yi and Franco Sozzani, editor-in-chief of the top fashion magazine Italian VOGUE

Did you feel like a lack of inspiration sometimes when you have done so many years of design?

Luo Ye: I will not be inspiration. Others say I just wanted too much. I always think there is something new. I like the feeling of being on the road, I feel free and flying. Occasionally, I would fall back, hover and fly again, hovering, in order to fly higher. I will not stay still. I will continue to challenge and subvert and innovate.

Creative people need space burning

When they are confused, perhaps they can help them with just one sentence, a bit of funding, or my embarrassing experience.

Some young designers do not have the courage to participate in competitions. They always feel that they are not ready. You will not have the kind of "not ready" feeling at first.

Luo Ke: When you are young, you can do something ridiculous, not afraid of failure, not afraid of trial and error. Young people are the capital of squandering. Do not be afraid to try, you must have some adventurous spirit.

Just like Natalie Portman, the star of the movie "The Black Swan," she will do it when there is only zero percent of hope. Why are we afraid to challenge 50 percent of our hopes?

Luo Yi plays a leading role in the design of APEC leaders

This time, the Opel Ran Nuo "Dream Star" original design public welfare program [Invitation], which part of your fancy player?

Luo Ye: I would really like innovation. Our current competition has no age-professional restrictions and no more commercial purposes, but we value originality and imagination very much.

Personally, I will be more concerned about comfort, that is, to make people feel comfortable and sensual.

What was the original intention of this competition?

Luo Hao: Everyone's design innovation is very weak, it requires oxygen or space combustion.

The education system and business environment of the entire society are now insufficient for original protection, and everyone’s original awareness is not very high. So, on the one hand, I want to awaken everyone's original sense of protection through this game.

On the other hand, one of my dreams now is to help more people realize their dreams. When I was still a small designer who had no nationality, I got a lot of awards and brought great encouragement to my growth. At that time, I thought that if I were to succeed one day, my dreams and experiences could inspire or influence more young designers, and it was very valuable.

What are the rewards and follow-up support programs for the winners in this competition?

Luo Ke: We have cash prizes, and there will be further bonuses in Marangoni. There will also be opportunities to promote activities and catwalk in Beijing Fashion Week. Specific can refer to our official notice.

Luo Yi explains to young designers

We all walk on the way to the dream

There is no time limit for dreams. You can start at any time and it will not be too late at any time.

What do you think dreams mean for one person?

Luo Ye: For me, dreams are the full meaning of life. There is no dream that is only ambiguous, and life without dreams is dim and colorless. Everyone has their own flash of light. Like a flower, from seed to growth, it must bloom. If it does not bloom, it will wither.

If you want to have a deadline for your dream, how long do you think?

Luo Hao: I think there is no time limit for dreams. It can start at any time and it will not be too late at any time.

And the happiest time is not when the dream comes true, but on the way. An individual who has never received formal education, has created a unique and new architectural style. Tadao Ando, ​​the world’s most active and influential master of architecture, once said, “One’s true happiness is not to stay In the light, but from the distance, staring at the light, and rushing towards it, in the desperate time, feel the true meaning of life."

Luoyi Garden

Luozheng large image

You have now introduced the Marangoni Academy Shenzhen Fashion Design Training Center. This competition was held again. Will the Oberlino become a designer incubator in the future?

Luo Ye: I just want to help other people realize their dreams while realizing their dreams.

In fact, we also left a lawn in Luoyi Garden, specifically for the outstanding young designers to display their own clothing. We also tell the designers regularly about feedback from customers and hope to bring more help to their designs.

Marangoni is also a time-honored Italian fashion design institution with 80 years of teaching history. Many big designers are their alumni. Their teaching philosophy is also very advanced. They pay attention to practical operation and encourage people's creativity.

Can I say a message for this match?

Luo Hao: I hope this game will light people's dreams, let the fire of those dreams grow, and pass on.

We hope to use the game to discover talented seedlings, don't care about the amount of money, give him education, and let him consolidate the dream and spirit of this design creation. Let them get an encouragement, a bit of funding, and hope that more people will pay attention to and help them and let their precious design dreams bloom.

Luo Yu

LUOZHENG

2014 Leading the 2014 APEC Women's Leader Costume Design

2014 won the top ten creative culture awards

In 2014, he was elected member of the Standing Committee of Shenzhen City

2013 Won the title of Shenzhen Top Ten Outstanding Female Entrepreneur

In 2011, she won the title of 100 leading figures in Shenzhen

2010 Shenzhen was awarded the title of Shenzhen High-level Professional Talent

2008 Became China's First Couture Designer Expedition to New York Fashion Week with Great Success

In 2007 won the title of "China's Top Ten Design Masters"

2006 The first designer in China who won the highest award in the Chinese fashion design “Golden Cup Award”

2006 Top Ten Outstanding Youth in China Design Industry

In 2005 won the Chinese Fashion Festival HAPPER'S BAZAAR Leica Fashion Designer Award

2004 Invited to participate in the fashion press conference held by His Majesty Louis Vuitton Group as a Chinese representative

And won the "Asian Fashion Designer Award"

2003 Invited to go to the "Fashion China" fashion press conference held at the Louvre in Paris, France.

2003 Chinese designer who won the NAUTICA Creative Foundation Platinum Award

2002 and 2003 were the two most influential designers in the apparel industry in China.

2002 Top Ten Designers in China

Chinese fashion leader

The famous Chinese female designer brand "OMNIALUO OUBO LANNUO" "LUOZHENG Chinese clothing" founder;

He currently serves as chairman and artistic director of Shenzhen Oriental Yishang Garments Co., Ltd.

It is because of dreams that life can live endlessly and courageously. This era requires dreams. It also requires designers who insist on dreams and have feelings like Luo Xi.

People who have dreams, Come and participate in Opellanu's "Dream Star" original design charity program [Invitation]!