The biggest crisis in traditional women's wear: ZIMMUR "M-space stack" future business model subverts physical retail

What is "M Space Stack"? “M Space Stack” is a global partner store plan: ZIMMUR brand invests one billion in two years to open 1,000 brand stores in mainland China and 100 brand stores in Southeast Asia. The concept is the core: 0 initial fee; B2B2C profit sharing; cloud storage zero inventory, 100% return.

Why is "M Space Stack" getting so sought after? Mr. Fu Wen, CEO of Zimu Garments Co., Ltd. gave the answer: “The M space stack is a new model for women's retail under the sharing economy. What we do is to cater to the development of the times and find new outlets in the new economic wave.” According to market feedback, “M Space Stack” is completely subverting the women’s physical retail model with model innovation and value innovation, reshaping the value of women’s physical stores, and leading the future business revolution.

Subversion model defines the future of women's clothing retail

ZIMMUR opened a store together with global brand partners to achieve B2B2C profit sharing. Benefit sharing is the basic logic of this business plan. The “M-space stack” model under the sharing economy dividend has achieved at least four major overturns compared to the traditional brand-joining model:

B2B2C subverts traditional profit chains - helping retail terminals make more money

The B2B2C profit chain structure is: Manufacturer - Brand Merchant - Retailer. The new model slashes the profits of dealers, breaks the profit level of the traditional manufacturers-brand dealers-distributors/distributors-retailers in the market, shortens product paths, restructures value structures, and maximizes shop terminals. The original 30% of the dealer’s profits will be transferred to retailers and consumers, so that the sales terminal will get the maximum profit while satisfying the best interests of the consumers and achieve a win-win situation for B2B2C. This is the core value of the “M-space stack”. . Almost all brands in the women's wear market follow the traditional value chain. Retailers are pursuing their own profit ratios in a narrow profit space. No wonder they complain that business is hard to do.

Big Data + Brand Shop - Leading the 2.0 Revolution of Apparel O2O

Clothing O2O's 1.0 model is a one-dimensional online and offline expansion, apparel O2O 2.0 is a model revolution triggered by the data stream, only companies with big data technology capabilities can successfully take advantage of O2O. ZIMMUR established an IT technology company in 2010 to specialize in the research and development of industrial big data information technology. Last year, the company realized the full interconnection of all terminals such as R&D, production, merchandise, sales, and logistics. ZIMMUR applies big data technology to seamlessly connect online and offline, opening the O2O business plan to open stores around the world. “Big data + brand store” is the core concept of ZIMUR's O2O model: Applying big data, mashing up online ← cloud → offline, forming an O2O model in which brand stores, mobile terminals, and e-commerce have a lot of power to drive the entire apparel industry. O2O model to enhance and change.

Cloud Warehousing Zero Inventory - Guarantee Sales Terminal Lightning Returns

Based on big data "cloud warehousing" technology, ZIMMUR has become the only company in the industry that can provide "return of goods" service: Lightning deployment, no shortage of goods, no pressure. ZIMMUR uses a big data system for product management. The data can accurately provide feedback on how many products each shop sells, what products sell well in the northeast, what products sell well in South China, and the overall distribution of goods. The goods circulation rate is twice as fast as that of their peers. Looking at the women's wear market, no brand maker can make a 100% return and promise. Many brands simply rely on selling goods to franchise stores to make money, regardless of the life and death of the shop. It is known to retailers that inventory is the lifeblood of store operations, and even the best store inventory is over 20%. Cloud warehousing is a major trend of the Internet of Things. ZIMMUR has taken the lead and will turn it into a dividend.

Sharing economic dividend - not joining, not direct, partner

"M Space Stack" is a platform for profit sharing between both partners of the brand. It is not a franchise, not a direct operating company, and a brand partner of mutual benefit. The M Space Stack does not have any brand franchise fees. In the shared platform of the architecture, leveraging idle funds in the middle to expand stores, ZIMMUR provides commodities and technology, and partners with partners to make profits and make profits. Compared with the traditional brand franchise model, brand parties are generally very strong. They will formulate their own franchise policies for self-interest needs and curb the interests of physical stores. The two sides are in a game relationship. ZIMMUR hopes to use the “M-space stack” platform to help brand partners sell more products to earn more profits. At the same time, ZIMMUR achieves brand expansion and value-added, and creates greater social value in partnership.

The largest IP in women's apparel industry, the largest dark horse in physical retail

ZIMMUR is the best known IP in the womenswear industry and has its own brand circle: ZIMMUR has many years of brand accumulation. As the most famous women's brand on the Internet, half of the Chinese urban women are ZIMMUR's customers. There are too many empty shelf brands in the women's apparel industry. There is no brand precipitation and brand awareness, and the order fee will be maintained by the initial fee. ZIMMUR has entered the entity retail industry and has unique advantages in product quality, integrated supply chain, and technology upgrades. It has been sought after by partners and consumers.

ZIMMUR officially launched the "M Space Stack" program in October last year. In the month of January 2000, 2,000 stores applied to join the M Space Stack Program. ZIMMUR brand stores in Chinese cities triggered customer buying whirlwinds, and high sales figures have continued. In the first half of this year, tens of thousands of physical stores across the country applied to the “M Space Stack” program. ZIMMUR, as the big IP of the women's wear industry, carries the most promising business model and supports it with technological advantages, product advantages, and supply chain advantages. Strong entry into the women’s retail industry is the largest dark horse in the women’s retail industry. It can be asserted that the future women's retail market belongs to the "M-space stack" model and belongs to the ZIMMUR brand shop.