Under the current more open economic development environment, the underwear industry in China is still continuing its development at a very fast pace, demonstrating the overall positive performance of the industry. At the same time, more underwear companies, underwear brands have appeared constantly, then let the competition in the industry more and more editorial. For many underwear companies and underwear brands, means that in the process of development will face more difficulties and challenges. For the current underwear companies generally facing the competitive predicament, Wu Yihao, general manager of the boudoir underwear brand believes that only based on the enterprise itself, and constantly innovate themselves to change their innovative business model to upgrade themselves in order to turn the dilemma challenge into a brand development With tremendous opportunities, looking at the development path of her girlfriends, she has always practiced the principle of "based on the enterprise itself, upholding innovation and seeking long-term development with an open mind." Products by China's quality and technical supervision approval In the early days, Guiyi staff on the market conducted an in-depth investigation, based on the results of the survey conducted a scientific analysis and ultimately determine the brand positioning Guiyan market type of underwear. Relative to the serious homogenization of the market, a variety of body shaping adjustable underwear brand values ​​that healthy underwear is the woman should be the pursuit of beauty, because nothing is more beautiful than health. Based on this idea, innovative innovative research and development launched boudoir seven breathing lingerie series, with healthy technology fabrics combined with scientific and stylish design, so that underwear has a very good breathability, the realization of women in the process of wearing underwear breasts Chang Enjoy the freedom of nature's breathing, so as to achieve the health care of the breast. Boudoir franchisee training session Based on the product, the boudoir is still constantly deepening customer service construction, in addition to franchisees to provide customers with a variety of related support policies, to take one-on-one tracking service, the boudoir will regularly hold national franchisee training , So that professional training of teachers to join the franchisee training, franchisee customers to strengthen product awareness and improve franchisee customer sales skills, franchisees customers more professional operation underwear shop. Boudoir layout O2O, set up brand micro mall In 2015, under the backdrop of the rapid development of e-commerce, Guiyang quickly took this trend, laid out and developed the O2O model and started to build a brand micro-mall. Based on the mobile Internet, the mobile online shopping mall platform that is designed to create, demonstrate, experience, interact, order and pay for products is being developed under the influence of the hottest and most popular social media WeChat. Micro-mall to create a boudoir designed to achieve online and offline joint operation, to better serve the brand franchisee customers and serve the consumers. To help franchisees to expand sales channels, enrich marketing system to help enhance the terminal sales; allow consumers to quickly and easily buy underwear products, so that consumers feel the new shopping experience. Ms. Zheng Bihao, president of Shenzhen Underwear Industry Association, Zhang Fenghuang, executive vice president and secretary-general visited Peiyun Through continuous learning and actively explore and innovate, thus promoting the deepening of brand development has become a norm. In 2016, in order to better interpret and highlight the green and healthy underwear dressing concept, in order to better meet the challenges and maintain the better competitiveness of the underwear brand in 2016, and to better serve our customers Create greater value, under the guidance of innovative thinking, the beginning of the new year, the brand name and store image of a new upgrade. Boudoir new upgrade terminal image Relative to the previous brand logo, the new boudoir brand logo minus many tedious line design, unique butterfly logo is also removed, the overall more concise, more in line with the times. Terminal store image, the new design to create the image of the boudoir store image is still the main theme of white, but the container, Nakajima shelf and so on a new upgrade design adjustments. The new design of the terminal store image even more highlights the brand features, visual effects are more tension. Gui Li Shenzhen underwear industry associations to become vice president of units Guided by the spirit of innovation that insists on seeking for change constantly, Gui Mi also won the recognition of the industry while promoting its steady development. In March 2016, Boudoir became the vice president unit of Shenzhen Underwear Industry Association, which is a great affirmation of the industry for the boudoir underwear brand. Chen Deyong endorsement boudoir underwear brand In mid-April, in order to better disseminate the healthy underwear fashion, so as to further create a more in-depth idea of ​​the health brand, Boudoir signed a famous movie star Chen Derong as the brand image of the spokesman, and this strategic step is bound to promote the Development to a new level. Step by step, a footsteps of a sublimation, Gui Mi is firmly toward the front, and in the future we have reason to believe that Gui Mi will have more worth the wait for the development. Silk Like Fabric,Silk Like Material,Silk Similar Fabric,Silk Like Cotton Suzhou Wangsheng Textile Co.Ltd , https://www.jzwstex.com
