April 25, 2024

President Lan Shu Dialogue Chinese clothing industry entrepreneur delegation multi-brand characteristics of the road attract attention

"2013, looking for hope in the fog, Shurang can be steady development in the bad environment, because of perseverance and good business, and multi-brand strategy throughout all aspects of business development." Recently, During the visit of Shandong Shulang Garment and Accessories Co., Ltd., the Chinese garment industry entrepreneur delegation made a sincere and sincere talk with Chairman Wu Jianmin about the brand characteristics of Shulang Duo.

"In the external market environment is not very good situation, Shurang continued to promote the implementation of multi-brand development strategy, based on the original brand, has introduced four new brands, and quickly gained market recognition." Lead everyone Interest is Shulan company adhere to multi-brand cluster mode. With Shu Lun, Chairman Wu Jianmin's conclusion is: "It turns out, Shurang's decision is correct."

舒朗-showlong

Reporter noted that during the exchange with delegates, Wu Jianmin always punchline, from time to time to say philosophical sentences, explain profound theories in simple language to explain the phenomenon and the crux of the industry, to re-enable entrepreneurs representatives saw the hope of the future of the apparel industry .

舒朗老总对话中国服装界企业家代表团 多品牌特色之路引瞩目

Multi-brand cluster domestic demand

During the visit, the delegation greatly appreciated the innovation brand and multi-brand strategy that Suhula adhered to, especially in Shandong, which is universally recognized as lacking in fashion and social resources in the industry. Everyone admires this. After the introduction of Shulangduo brand, making the company's brand series more solemn, more market appeal of the brand, which have Shulan 15 years has been practicing the brand strategy to be further verified, but also feel that Shulang more than 10 The corporate culture promoted over the years, such as "Sunshine Women, Shulang Life," played a key role.

舒朗老总对话中国服装界企业家代表团 多品牌特色之路引瞩目

Entrepreneurs are all for Shulan in a short period of more than ten years to make multi-brand layout performance is amazed, especially in the sluggish external demand, insufficient growth momentum of domestic demand for the garment industry, the general business Home to do a brand are a bit difficult, but Shulang has been steadily introduced seven different positions, different styles of the brand is commendable, for Schuolan in the economic situation is not optimistic about the successful launch of multi-brand cluster mode to give a full sure.

Wu Jianmin believes that the brand needs to focus on positioning, innovation, quality assurance, assess the situation, to do seven brands, means to invest seven times the energy, manpower and material resources. "Now the apparel industry, both at home and abroad, multi-brand operation is the mainstream, why not do it, but must do so," Wu Jianmin explained that the market is more diversified, even if the same person will have a wide range of , The coexistence of aesthetic preferences and work from the different needs of life, a single brand to meet consumer demand, but can not meet all the needs of consumers. Therefore, the multi-brand strategy is for the market segmentation, diversification of consumer needs emerged as the operation mode.

Wu Jianmin frankly said that Shandong does not have a supporting foundation for apparel brands and does not have the advantages of industrial clusters in Jiangsu and Zhejiang provinces. However, the success of Shulang lies in creating a more complete global supply chain. From the very beginning, , Japan and South Korea, Taiwan and other windows, many raw and auxiliary materials are imported from abroad, which makes Shu Lang and Jiangsu and Zhejiang garment enterprises in the same starting line.

At the same time, Shulang through internal training and external recruitment combined with hired full-time foreign designers and foreign part-time designers combined with Europe and the United States and South Korea a high level of outsourcing design companies to enhance the level of research and development, brand strength, very Good grasp of the right to speak of fashion.

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