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Win jeans determined to build the first Chinese brand jeans
Maesvin is one of the most famous names from the western United States. In September 1989, Chinese overseas businessman Zeng Ya Ren (Aeron cheng) was introduced to China by the American local brand "Maesvin" and won a "Chinese victory" immediately after the Chinese homophone, which is likeable by Chinese people. Meanwhile, he founded Guangzhou Shangli International Trade Co., Ltd. on the brand sales and management. From then on, the brand of jeans was won right away in China and welcomed by consumers. Brand Profile English Name: maesvin Chinese Name: win now Founder: maesvin · mack & Aeron cheng Create Country: The United States Created Date: 1979 China Distributor: Shang Li International Trade Co., Ltd. Brand Story June 1979 Young's Ren (Aeron cheng) In the streets of the United States, a U.S. guy (maesvin Mack) sells jeans of his own design. Because this guy designed jeans too far ahead at the time, too stylish, and then the style of jeans is too simple, and the purchase is worn by workers and poor comfort, so the workers can not accept his design The idea that even unsalable. Because this guy designed pants fabric is cotton and linen, technology is better than pure hemp fabric, linen and wear-resistant, cotton comfortable and soft, unlike the linen as hard. Zeng Ya Ren see this, approached the dejected guy, so the boys come together. Zeng Ya Ren on the inspiration and found that this is a huge business opportunity, so he just like the guy, he is responsible for sales, the guy is responsible for the design. Ceng Ya Ren know such a stylish design, in the United States is not a traditional industrial city development, because these people think too rigid solidification of the city, so Zeng Ya Ren and guy came together to a new city in the United States --- Austin. As more young people in emerging cities and young people's thinking more open, so here they opened the first store in the United States young denim jeans, and the guy's name "maesvin" as a brand. After the guy's design jeans hot up, Tsang Yat successively opened stores in other emerging cities, a few years later "maesvin" will be spread over most of the emerging cities. The myth of "maesvin" also started. Brand development immediately win Garment Co., Ltd. set the denim apparel research and development, production, information, logistics and sales as one, with brand strategy marketing as the leading company to direct sales-oriented stores, franchisees to assist the chain mode of operation of the Chinese market. Immediately win (Guangzhou) Garment Co., Ltd. has a professional brand marketing team, with more than 3,000 square meters of production base, a library and product distribution center. By building a solid foundation with jeans at its core, coupled with well-designed product and market development programs, Winning Company has now found ways to increase profitability in the domestic jeans market. Maesvin (Win Now in US and Chinese History Take a place.Custom culture immediately win jeans brand originated in the western cowboy clothing style, at the same time extract the subtle, fresh oriental charm, into the oriental costumes design exquisite techniques, at the late 19th century cowboy culture during the western development in the United States as the foundation, Dedicated to the real western cowboy tough, rugged, simple fashion, self and handsome real personality. Has always been to win the jeans brand with its slimming Hall trim well known, bold design, first-class fabrics, meticulous production and style diversification , Conquered a large number of fashion men who love cowboy spirit and cowboy culture ... In the field of legendary jeans, jeans brand win immediately with its unconventional design style, cutting edge technology, meticulous production technology, in the high-end market Occupy a place From the break through the trend of 3D three-dimensional cut, and in recent years the rise of young people and popular 2D cut, to form the most popular fashion sought after DIY dress concept, immediately won the brand are constantly looking for a breakthrough for the jeans continue Inject new vitality, new elements, always give a refreshing feeling.While winning a cowboy denim as a pioneer in the diversity, in order to denim clothing to the culmination of high fashion, we have been working hard and re-brand values ​​independence Sex: each individual is an independent individual and has a unique personality Originality: to maintain product originality and creativity Integrity: to do the right thing Self-identity: firmly support our beliefs