May 06, 2024

Shanghai Daily Broadcasting Co., Ltd.

CRZ was founded in 2007. It is the third brand under the brand "Sow" of the famous women's wear brand in China. Different from the successful operation of the women's brand, CRZ is positioned as an independent, bold, young, and stylish female consumer group aged 25-35. The most prominent feature of them is that they rely on the Internet, are good at social networking, and like to create topics from time to time. They are very influential and at the same time they are ideological and tasteful. CRZ hopes to give this category, such as modeling, photography, actor hosting, design, music art, etc., as well as all the influx of people who are pursuing creativity and life style, providing more high quality and cutting-edge design clothing at mid-range prices to show Their unique thinking and personality.

Shanghai Daily Broadcasting Co., Ltd.

CRZ products

CRZ started with lingerie and home wear only, and positioned itself as “fashionable private property”. Until 2010, CRZ was no longer confined to the intrinsic development of the tidewear, and it expanded from the inside out, from top to bottom, across the board. The development includes men's and women's underwear home wear, clothing, bags, shoes, and accessories, in order to create a one-stop influx of people from the inside out experience shop. In the current products, garments account for 75% and underwear only 25%.

CRZ Tide Brand Features

CRZ walks on a Japanese-style route. Colorful and colorful fabrics and textures. Soft and comfortable fabrics and materials. The design patterns that are cute or lead the trend are CRZ brand's unique signature features. Close to the fashion trend without loss of personality, colorful and without losing quality, new and innovative patterns, lattice, wave points, articles, game elements, and even the future you will see the latest culture and art also appear in the CRZ design.

CRZ tide brand development goals

CRZ's development goals are long-term and ambitious. “Building Chinese women's fashion brands NO1.” Determined to build crz into an internationally renowned boom.

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