[China Glass Network] Only with the consumer to understand the needs of consumers, only let the dealers make money to get a good relationship with the dealers, therefore, companies should "fall in love" with consumers, and "married" with dealers .
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This year, the hottest topic between men and women is “naked marriageâ€. The whole society is exploring whether men and women can leave the house, car and ticket from love to marriage. Since its birth, this popular word has been controversial and has become a social topic, which has aroused people's attention and thinking about the material foundation. "Naked marriage" is true feelings, love deep, "naked marriage" is reasonable. However, from an objective analysis, marriage is a combination of love, sex, and love. Matter is the foundation of marriage, giving people a sense of security, survival, trust, and existence, and is also a guarantee of the continuity of marriage.
In fact, business management and love are a truth: to be an ideal, that is the corporate vision; to be a true heart, that is to meet the needs of customers; more to have a prepared material basis - marketing can not "naked marriage" .
Marketing is to fall in love with consumers
Marketing is actually the process of pursuing beauty with competitors and seeing who can get it. The boy wants to pursue his long-awaited beauty, because the beauty is very beautiful and will face many competitors. In order to win the hearts of beautiful women, we must do our utmost to defeat other boys and impress the hearts of beautiful women. Marketing is to fall in love with consumers, consumers are the beauty of the boy's mind. In order for consumers to fall in love with you, they must defeat many competitors and build brand awareness, reputation and loyalty step by step to win the hearts of consumers. Therefore, we say that the process of pursuing consumers is the process of gradually establishing brand recognition, reputation and loyalty.
Establish awareness through advertising. Advertising gives consumers a sense of the past. If a boy wants to win the hearts of a beautiful woman, he must first let the beauty know who he is and then attract the attention of the beautiful woman. The boy should use the mouth of others to beautify and spread his image, let the beauty hear a lot of good information, and trigger the interest of the beauty. This is called “word-of-mouth communicationâ€; the boy should often appear in the place where the beauty passes by, causing the beauty Note that this is called “finding a touch pointâ€; the boy also has to take the initiative to help the beauty in time. This is called “consumer demand insightâ€.
In the marketing process, if a brand wants to occupy the consumer's mental resources, it must attract the attention of consumers. First of all, brand information must be disseminated – advertising is an important means for brands to disseminate information to the public. In the advertisement, the brand image will be enlarged, and the brand information will be continuously transmitted to the consumers, and the brand awareness of the consumers will be gradually established, so that there is an opportunity to communicate with consumers at a deeper level. In daily life, the eyes of consumers are filled with "white gold" and "marketing" every day... When these advertisements are surrounded by consumers every day, the brand has unknowingly occupied a certain position in their hearts.
For many SMEs, there may not be a lot of money for advertising campaigns, but you must not advertise. In this era of wine fragrance is also afraid of the deep alley, advertising as the brand's early driving power, is a key factor in the establishment of brand awareness. According to their own situation, small and medium-sized enterprises can choose regional TV stations or TV stations to place advertisements in a low-cost period to carry out brand information dissemination and establish brand awareness.
Rely on the product to build a reputation. Products give consumers a promise. After a boy knows a beautiful woman, it is impossible to rely on others to say how good he is. It is really good to let the beauty really feel that he is good. This is the second step of the boy's love plan, helping, caring for beauty, and becoming friends with beauty. Similarly, in the second phase of marketing, after consumers believe in advertising and purchase products, the product must be able to achieve the promises given, in order to produce lasting brand influence. If the consumer is not satisfied with the product after trying the product, it will not make a second purchase. The product is not too hard, and the early advertising spread lost its meaning.
Although advertising can enhance product awareness, product power is the guarantee for the sustainable development of the brand. A brand without product power is like a new dress of the emperor. No matter how glamorous it is praised by the outside world, it is just a gorgeous “streakingâ€.
In the market, large enterprises have already occupied a comprehensive advantage in the financial strength system. SMEs should focus their efforts on one product, make it stronger and stronger, and build their own star products. Through the concentrated dissemination of selling points by star products, it is possible to achieve the brand influence by achieving small and big wins in the competition.
Rely on loyalty by brand. Brands give consumers emotional value. After a boy becomes a friend with a beautiful woman, he must seize the opportunity to have emotional exchanges with the beauty. The boy must agree with the emotional needs of the beauty, let the beauty have a sense of belonging to himself, in order to monopolize the beauty, and start to fall in love with the beauty. In the same way, to achieve substantial success in marketing, brand loyalty must be established. Brand loyalty is the key to determining brand success. A better way to establish brand loyalty is to connect with consumers, so that consumers can find their own emotional value in the brand, so that the brand becomes the brand and preferred brand in the minds of consumers. "The man must be a little bit guilty about himself", Anta's "never stop", Nike's "JUSTDOIT"... These brands transcend the basic needs of consumers and form a culture, spirit, lifestyle and proposition Guide the values ​​of consumers. To establish brand loyalty, enterprises must have an insight into the inner needs of consumers and form a consistent "love relationship" with consumers' emotional values. 