Textile Industry: Demonstrating Comparative Advantage in the International Market

With China officially becoming a member of the WTO in 2001, the textile industry, China's traditional leading industry and pillar industry, has become China's first industry that has opened up into the international market. The accession to the WTO has brought tremendous opportunities for China's textile and apparel export development. The comparative advantages of the textile industry have been fully demonstrated in the international market. The export volume has continued to grow, the independent brands have risen, and the industrial competitiveness has continued to increase. After 10 years, the textile industry has become one of the industries with the best growth, fastest growth, and most complete development in the international market in China.

The export capacity was fully released in the late 1990s. China's textile and apparel products successfully entered the international market with low-cost advantages. However, due to the various tariff and non-tariff barriers in Western countries, the export market has not been fully opened.

After joining the WTO, according to the WTO rules, Europe and the United States and other countries have completely eliminated quota restrictions on Chinese textile and clothing products since 2005. The export capacity of China's textile and apparel products has been fully released, which quickly widened the gap with competitors.

In the process of integrating into the international market, China's textile and clothing industry has achieved great development in terms of product quality, production efficiency, product design and R&D, rapid enterprise response, equipment technological upgrading, process improvement, and logistics. The garment export countries laid the foundation.

According to the statistics of the China Textile Industry Association, by 2010, the output value of enterprises above designated size in the Chinese textile and clothing industry has exceeded 4 trillion yuan, and the annual export value of the industry has reached US$20.5 billion, compared with only US$56 billion in 2000. 10 The cumulative increase of 292.1%, an average annual increase of 16.4%. The share of textile and apparel exports in global exports also increased from 15.6% in 2001 to 32.71% in 2010.

What is even more gratifying is that China's textile and garment exports have not only multiplied its exports, its market share has continuously expanded, and its export prices have also steadily increased. According to data released by the China Textile Industry Association in the first half of 2011, from January to June, China’s textile and apparel exports reached US$ 111.725 billion, a year-on-year increase of 25.73%. According to preliminary calculations, from January to May, the export price of textiles and clothing increased by 21.49%. Among them, the textile export price index rose by 24.91% from January to May, and the clothing export price index increased by 18.91%.

China has now become the largest textile producer in the world, and the volume of textiles and apparel exports ranks first in the world, which occupies an important position in the global textile and apparel trade.

The rise of independent brands into the World Trade Organization means that Chinese products can go out. However, it also indicates that foreign products can come in. Initially, many people saw the influx of foreign brands as "the wolf came". However, the facts are beyond the expectation of many people. The fear period of foreign brands in the textile and apparel industry is extremely short-lived, and local companies have rapidly emerged.

From September 3rd to 6th, at the most innovative international fashion clothing and apparel exhibition held in Paris, China's designer brand ZUOAN left bank apparel was selected as the only Chinese brand representative, and its concept of environmental protection elements was also installed. Selected as the most representative product of this year and entered the Central Exhibition Stand. The exhibits have attracted wide attention from many department stores, international buyers, and fashion media.

The success of the left bank is just a microcosm of the rise of China's textile and apparel industry brands. In recent years, China has emerged a large number of outstanding well-known brands, such as Youngor (10.78, -0.01, -0.09%), Hinnor (23.74, 0.28, 1.19%), white-collar workers, etc., all over men's, women's, and sportswear. , casual wear and other fields.

Since the year of 2004, the China Garments (8.59, 0.13, 1.54%) Brand Award of the Year has so far received 38 award-winning brands, 79 nominated award brands, 265 event brands, and a number of Chinese clothing brands. The elite team. Chen Dapeng, executive vice president of the China Garment Association, often said, "The 'Grand Prize' gave birth to the dream team of the Chinese textile and apparel brand."

Although apparel brands are temporarily vacant in high-end luxury goods, they have started to compete with foreign second and third-tier brands in the domestic market and international market. At present, many domestic large-scale shopping malls and shopping centers have also changed the practice of blindly introducing foreign brands in the past and began to focus on the introduction of domestic brands and create their own characteristics. In foreign countries, we can often see the domestic textile and clothing brands. Many brands set up specialty stores overseas, such as Lily, Vigoss, Li Ning, etc., to open stores in the European and American markets, or implement acquisition strategies, such as Bosideng, Youngor, Ruyi, etc., to enter the international market in various ways.

The international status has significantly improved "On one occasion, more than 50 European media interviewed me. A reporter from an important media began to dismiss it. But when I took out fabrics from Ruyi, he immediately showed surprise, shock and admiration." The Chairman of the Group (10.52, 0.28, 2.73%) Qiu Yafu has so far remembered this experience two years ago.

Ruyi Group, as an outstanding representative of China's textile and garment industry, has always insisted on technological innovation and broke relevant world records several times. It has already shaken off simple homogenous product development from the source, and positioned original development and high-end products as innovative positioning. Technological innovation has enabled Ruyi Group to have its core competitiveness and has received attention and recognition from the international market.

After joining the WTO for 10 years, textile and garment companies have persisted in innovation and development in the fierce market competition. In terms of process design, marketing, brand culture, technology, technology, and corporate management, 10% of companies have not lost. Western developed countries are far more than they are.

In recent years, the competitiveness of various aspects of the textile and apparel industry chain has been greatly improved, and the country has formed many unique textile and apparel industry clusters. The facilitation and diversification of China’s trade services is also a major factor for foreign companies choosing to purchase in China. Exporters have gradually shifted from ODMs to ODMs and OBMs in the past, and further provided a series of value-added services such as playing board, design, and logistics distribution.

The various advantages of agglomeration within the industry directly lead to the improvement of the international status of “Chinese textile and apparel”. According to China's national conditions and the characteristics of the industry, textile and apparel exports still have bright prospects in the next 10 years or more. The textile and garment industry should face up to our position and strength in the international textile and garment industry today, establish self-confidence, and use confidence to find the gap. In the product structure, design, surface accessories research and development, production process improvement, efficiency improvement, supporting logistics, brand development, the expansion of overseas marketing channels and independent brands continue efforts to promote China's textile and garment exports from big countries to strong countries.