2017 PH Value Autumn and Winter Knitting Exhibition opens the 10,000 experience mode

In the autumn and winter, the Wan Enterprise went together.

On October 11th, the three-day 2017 PH Value China International Knitting (Autumn and Winter) Expo (hereinafter referred to as PH Value) was opened at the Shanghai International Convention and Exhibition Center. The PHValue Autumn and Winter Knitting Exhibition, which witnessed the breakthrough and transformation of China's knitting industry, once again shouldered the heavy responsibility of the industry. Nearly 300 exhibitors will present sweaters, underwear, socks, homewear and functional knitwear in an eclectic manner in a 14,000-square-meter display area.

Wang Tiankai, former president of China National Textile and Apparel Council, Xu Kunyuan, former vice president of China National Textile and Apparel Council, vice president of China National Textile and Apparel Council, Yang Jichao, president of China Knitting Industry Association, Chen Weikang, deputy secretary of China Textile Industry Federation, China Textile Zhang Li, member of the Expert Committee of the Industry Federation, Qi Jing, vice chairman of the China Knitting Industry Association, Lin Yunfeng, vice president of the Textile Industry Branch of the China Council for the Promotion of International Trade, and Zhang Tao, secretary general of the Textile Industry Branch of the China Council for the Promotion of International Trade, visited the exhibition and visited Knitting industry clusters such as brothels, Datang, Qingshan Lake, Dalang, and Tax Guo, as well as brand enterprises such as Jifa, Tongniu, Dongdu, Gujin, and Meilin.

Wang Tiankai, former president of the China National Textile and Apparel Council, first visited the brothel and Datang Exhibition Group. Qian Weiguo, deputy director of the brothel sweater market management committee, reported to Wang Tiankai that the brothel would create a fashion town and promote the knitting industry from the brothel. In the related initiatives to create a creative fashion transformation to the brothel, Wang Tiankai affirmed the practice of the transformation and upgrading of the brothel; when Xu Kunyuan and his entourage visited the Datang Exhibition Group, Wang Qijun, the mayor of Datang Town People’s Government, introduced the Datang Socks Town and this time. At the exhibition, Xu Kunyuan gave a high degree of recognition to Datang to build a sock town and enhance the added value of the products. He hoped that Datang could continue to innovate and develop large articles with small socks.

Yang Jichao and his party first came to the booth of Qingdao Zhifa Co., Ltd., and the Deputy General Manager Wan Gang introduced that the Group has continued to increase its R&D investment in functional products in recent years. The output rate of new products has remained at 50. %the above. Yang Jichao affirmed the ability to innovate immediately. It is recommended that enterprises continue to strengthen their research and development capabilities, so that new fibers are more acceptable to consumers. This requires companies to strengthen communication with consumers when marketing, to be more acceptable to them. Way to promote.

Subsequently, before Yang Jichao came to the booth of Beijing Tongniu Group Company, Hua Wei, general manager of the company's sales company, introduced the production and development of the company. Yang Jichao proposed that enterprises should pay attention to the application of new materials, because this is not only positive for enterprise product development. The promotion role can also broaden the horizons of the company.

When visiting the booth of Jiangsu Dongdu Textile Group Co., Ltd., Yang Jichao asked about the market development of the company. Xu Rong, deputy general manager of the company, said that with the liberalization of the “two children” policy, consumer demand for children’s wear terminals has rebounded significantly. The market for children's wear is in good shape. She admits that with the new round of consumption upgrades, the terminal consumption field has not only paid attention to the fabric aspects of baby products, but also has become more and more sophisticated in terms of accessories, so Dongdu has also made efforts in safety and production. "We must do our utmost to seize the opportunity of 'two children' and strive to cultivate the brand loyalty of consumers." Xu Rong also said that PH Value has a strong international vision and a wide range of exhibitions. Exhibition platform.

Subsequently, Yang Jichao came to the booth of Jiangsu Jinlong Technology Co., Ltd. After visiting the company's achievements in knitting pattern design, he praised the company's practice in the field of design. In the e-commerce exhibition area, Alibaba led Bangladesh. Exhibitors from Israel and Thailand came to the exhibition. For the former e-commerce platform to lead overseas companies to interact with the industry offline, the two leaders of Yang Jichao and Lin Yunfeng encouraged and hoped that domestic and foreign enterprises could communicate more unimpededly. No, deep cooperation.

At the exhibition, many famous domestic brands and outstanding enterprises such as An Lifang, Gujin, Tongniu, Shefa, Sangun, Dongdu, Aoli, Meisi, Huaer, Bonnie, Meilin, Hengjun, etc. , Yanbu underwear, Xiaolan underwear, Liaoyuan socks, Datang Socks, Jiangxi Qingshan Lake, Guangdong Dalang, Guangdong Zhangye, Zhejiang brothel, POP fashion, China computer flat knitting machine product research and development center and other clusters were all present. In particular, in the face of the current new retail sales, 2017PH Value Knitting Exhibition set up special e-commerce exhibition areas, such as Alibaba, Jingdong, Netease koala, Gome, Fanke, and so on, and other well-known e-commerce platforms will be on site. Face-to-face trade and exhibition with exhibitors and visitors, bringing online and offline all-channel linkage.

On the first day of PH Value, the exciting event runs through the entire pavilion.

Industrial clusters are an important form of developing regional economy. They have made outstanding achievements in revitalizing China's textile industry and prospering local economy for a long time. During the exhibition, the China National Textile and Apparel Council awarded the title of “China's Knitwear City” in Zaoguo Town, Zaozhuang, Shandong.

In order to further promote the upgrading of Yanbu underwear industry, build the “Yanbu underwear” regional brand and build a famous brand demonstration zone of China's underwear industry. On the opening day, the Yanbu Underwear Industry Association released the “China Yanbu Underwear Index”.

It is understood that the "China Yanbu underwear index" includes underwear price index, underwear prosperity index and underwear fashion index (underwear fashion index will be released at the end of the year), multi-dimensional reflection of industry-related dynamic information, comprehensive reflection of the development status of Yanbu underwear industry On the one hand, the release of the index has filled the gap in the industry and accelerated the standardization and modernization of the underwear industry.

As the old face of PH Value, Zhangye Exhibition Group shows the style of local industrial clusters in the form of release shows. The reporter learned that this exhibition is the sixth time that Zhangye Knitting has participated in PH Value since 2012.

In order to further enhance the influence of Zhangye Knitting regional brand, at this exhibition, the “Weaving Dream Zhangye” knitting trend promotion conference, the release conference, the release theme of “Flower”, “Future” and “Blue” The achievements of Zhangye Knitting in recent years have been demonstrated to colleagues at home and abroad.

In recent years, the advancement of science and technology, the cross-border application of creativity, and the flow of global resources have provided fertile ground for the promotion of new technologies and the development of new products. A large number of outstanding enterprises representing the technological innovation and product development strength of the industry in this process stand out. On the day of the exhibition, the second China functional knitting product selection activity was successfully concluded. The best science and technology innovation awards were 10, and the best market application awards were 10, which were excellent in comfort, health care, protection and versatility. There were 50 awards and 4 Sorona fiber application single awards, and 91 finalists were awarded in full.

The release show has been the most popular in previous exhibitions. The brothel has been exhibiting for many years, and the release of the show has made the brothel knitting industry more opportunities, and the industry continues to attract investment. At this exhibition, the brothel was unveiled with the concept of the brothel sweater fashion hall, integrating the industrial elements of the brothel 320 creative plaza, and setting up an original designer exhibition area. In addition, in order to further consolidate the development foundation of the brothel sweater fashion town, expand the influence in the domestic and foreign markets, and introduce more innovative resources for the fashion industry, the brothel also presented a original design jointly released by four brands. Release show and a fashion industry promotion conference.

It is worth mentioning that the "18/19 Autumn and Winter Chinese Hosiery Trends Release Show" jointly released by the China Knitting Industry Association and the Datang Town People's Government has become the focus of the industry. The release show brought together the popular products of many leading socks companies in Datang Socks, presenting the flow of Chinese sock industry in a multi-dimensional manner for the audience. The reporter learned on the release show that this release show is based on the development report of Donghua University-Shanghai Fashion Design and Value Creation Collaboration Center. The theme is the critical point, from the classic direction, the natural direction, the city. Starting from the direction and functional movement direction, it meets the needs of the current and future generations of consumer groups, and shows the advantages of the socks and the trend of the future.

A wide range of exhibits, colorful catwalks, interesting trend analysis and various authoritative releases constitute a PH value with both value and connotation. The exhibition is a node for testing the development of the industry, and it is also a lack of discovery. New starting point. PH Value's more and more gradual development process for more than ten years is the starting line for the industry to constantly find new starting points from the nodes. As the sponsor of PH Value, they are repairing the runway day and night to create an excellent soft and hard environment for exhibitions; The athletes are constantly winning the fittest in the competition, and they are getting stronger and stronger. I believe that in the international competitions such as PH Value, we will have more "athletes" to stand out and drive the entire industry to continue to transform and upgrade.

At the meeting, the global authority trend WGSN announced the change of the future of the idea - WGSN 2018 autumn and winter four major trends analysis. They believe that the core concept of the autumn and winter of 2018/19 is "new sentient beings", and Zheng Mianmian, the director of China's market trend, elaborated from the four mainstream trends of "Dream of Dreams", "Imagine", "Zhe Si Ming" and "Tianjue Ling". This view, and believe that technology can never replace human nature, but technology will create more humane interactions, promote cooperation across industries, national boundaries, ages or geographies, and promote deep interaction between brands and consumers.

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