How to become a successful women's franchisee ? Second-tier brand growth history is actually a franchisee's growth history, a second-tier brand in a regional market operation or not, largely depends on the region to join Business Operate the same brand, the performance of different franchisees out of operation may be different. Now, with the continuous development of the market, the competition intensified, the franchisee also made higher and higher requirements, how to become a successful franchisee? With 37 ° Love women take a look at it. First, choose the right brand Select the brand first to recognize their own strength, the operation of the big brands, of course, the possibility of benefit is relatively large, the risk is relatively small; but the threshold of large brand management is generally relatively high supply discount, return policy often compare Harsh, you need to have a strong financial backing. If you are not strong enough, you will not be able to get an equal dialogue with the big brands. You may be disadvantaged in the negotiation of the cooperation. Choose women's brand not only depends on the strength of the brand, but also must be aware of the brand's potential. You have to understand the business ideas of the brand owner, his determination to create a brand, the company whether there is a professional women's marketing team. Some companies just think that make a good brand of money, try to try holding the psychological brand, and there is no long-term goal. So still the old saying goes: there is no best, only the most suitable. You should choose the most suitable for yourself, the strength of the brand as your business first choice. Second, the brand's scientific management plan Brand ownership belongs to the manufacturer, you joined, you have the right to operate the region, you can not pin everything on the manufacturers, so more often, you have to rely on their own. Most of the leading companies can only provide you with some business philosophy guidance, the specific implementation of market details, have to rely on yourself. If you have just started, you should concentrate on all the energy to make a good brand, should not be overjoyed; if you have a certain strength, you can operate more than one brand. But you'd better not to operate a very similar style of the brand, try to choose a different positioning of the brand to operate, you have to according to their characteristics of the brand for effective combination. You also have to consider the relationship between the peak season, to ensure that the peak season have different business priorities. Multi-brand strategy allows you to shift the risk, increase the bargaining power with manufacturers, you can also make your business products can achieve effective complementarity. Third, a clear understanding of manufacturers Identify your relationship with the manufacturer, will help you make flexible decisions. Factory and your cooperation will always be temporary, the relationship between you is the relationship of interest. Do not let a few personal loyalty factors to dominate your business. If you run poor, manufacturers may consider replacing you; if you are too good, manufacturers may want to recover the franchise, set up branch offices, and then profit as their own, many brand manufacturers are eyeing a regional manager You want to replace your office manager as the market. 37 ° Love, a brand of women's wear under Eaton Trading (Guangzhou) Co., Ltd., was founded in 2005. After 13 years of innovation and development, 37 ° Love has become one of the most influential brands in the Chinese women's wear industry. One-stop jewelry fast fashion business, and zara, H & M and other international brands selected Baidu fast fashion entry, was rated "China famous brand", "China's top ten influential women's brand", "China's best-selling brand" and so on Honorary title. 37 ° Love Fashion style, cost-effective products for the modern city women to provide one-stop fashion products to enjoy and look forward to working with you for your cooperation.
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