LOEWE Luo Yiwei 2019 spring and summer women's advertising film

In June of this year, LOEWE announced in advance the brand 2019 spring and summer advertising blockbuster in the men's wear week. And this women's week, LOEWE Loewe will continue to preview the new advertising blockbuster in the spring and summer of 2019 in the newspaper kiosks in Paris.

The first large-scale picture was taken by photographer Steven Meisel, and the three models interpret the spirit of freedom on the Spanish Riviera in a reminiscent port scene. This sense of freedom also runs through the series designed by creative director Jonathan Anderson for LOEWE.

Another large advertisement was interpreted by the model Nora Attal as Meisel with a big straw hat. In this series of photos, Meisel creates a “self-portrait” by modeling, clothing and gestures to make the model play itself.

The third blockbuster features a special edition of the brand's latest Gate handbag, inspired by the famous architect Charles Rennie Mackintosh. The grid Gate handbag will arrive in the store in mid-November 2018.

As in previous seasons, the blockbuster will also be presented on LOEWE's billboard on the left bank of Paris.

Creative Director: Jonathan Anderson and M/M (Paris)

Styling: Benjamin Bruno

Hairstyle: Guido Palau

Makeup: Pat McGrath

Models: Nora Attal, Rachide Embalo, Juliane Gruner and Rianne van Rompaey