May 09, 2024

US SME owners "easier" to sell quality products to China

John Markfett, who runs a sports shoe store in Manhattan, New York, set himself a goal this year - sales for the full year 2017 will reach $115 million. At the Alibaba "American Small and Medium Enterprises Forum" held in Detroit in the United States at the end of June, Mark Fett revealed his goal to thousands of US SME owners.

A few years ago, Mark Fett opened a sports shoe store, StadiumGoods, in the SOHO business district of Manhattan, New York. He and his partners only invested a total of $1 million. Where does his confidence in achieving billions of dollars in sales come from? The answer is the Chinese market. "This year's '6·18' (similar to the 'Double Eleven', China's major e-commerce platforms will launch a large discount on June 18 to attract consumers.) One day, we got through the Tmall platform. $6.4 million in orders."


Mark Fett told reporters that about 18 months ago, StadiumGoods entered China's e-commerce platform Tmall, after which the company's sales increased "exponential". Therefore, he now believes that the target of $115 million in sales is not "Arabian Nights". "Our sales in the Chinese market are still growing rapidly. My biggest headache now is that there are too many parcels sent to China." .

“A few years ago, a Chinese came to our store and bought shoes worth 10,000 dollars and used cash.” Mark Fett said that after learning that this person was going to take sports shoes back to China and sell it to others, He is determined to open up the Chinese market. Mark Fett’s intention to cast his gaze on China is quite a bit "coincidentally coincident". For Ma Yun, Chairman of the Board of Directors of Alibaba Group, it is the most important purpose of this forum to help more American SME owners like Mark Fett “easier” to sell quality products to China.


In the keynote speech of the forum, Ma Yun repeatedly stressed that China's future will become the engine that drives the world's economic growth. American SMEs should not miss China's opportunities. "If you miss China, you will miss the future." Many US SMEs have shown great interest in this forum. Since it was the first time to organize such events in the United States, the organizers initially prepared only 1,000 participants, but the tickets were sold out quickly and had to be increased.

In the end, more than 3,000 representatives of US SMEs gathered in Detroit to learn how to open the Chinese market. Lisa Smith, who is doing clothing business in Detroit, is one of them. She said that entering the Chinese market can greatly speed up the development of its own company. Detroit should seize the opportunity to attract more SMEs to return to the city.

Michigan's deputy governor Brian Cowley said he hopes that the opportunity from China will inject power into Detroit's "car city." Due to the financial crisis and the decline of the auto industry, Detroit faced a bankruptcy crisis. “One of the important lessons we have learned over the past few years is that a healthy economy requires an economic system composed of large, medium and small enterprises.” Cowley said he believes that China’s e-commerce platform can well meet the needs of local SMEs. Need.


Steve, who is studying flight lessons in Detroit, claims to be a "fan" of Ma Yun, who will use his free time to open Uber in Detroit. Steve, who traveled through the streets of the "City of Cars", told reporters that Detroit is slowly coming out of the shadow of the bankruptcy crisis, but it is still "bad" compared to cities like New York. "I really appreciate that Ma Yun is not afraid of failure, never give up, this is what Detroit needs," Steve said.

Steve himself owns a company whose main business is to design online ticketing software for airlines. After finishing his flight course, he will concentrate on running his own business. "You know, my company is also doing e-commerce. Maybe one day I can also cooperate with Ma." He said with a smile.

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