May 05, 2024

Wu Xin endorsement of the YES apparel, won the "fast" and professional management

Wu Xin endorsement of the YES apparel, is to promote the major women to the most favorable price to enjoy the fashion . YES Clothing () wild fashion charm, is that a simple unlined garment can be equipped with different accessories or skirts, take a different feeling! YES Apparel sets the price of sensitive products weekly to a minimum, guiding consumers to make impulsive purchases and attracting consumers through the display of various styles, resulting in joint sales! For most consumers, the price must be the most effective tool to attract, but the continuing vicious price war is undoubtedly a fatal blow to the business, and hurt the franchisee's interests. In order to maximize the franchisee's pond bigger, YES apparel targeted analysis of consumer behavior patterns, mining demand depth, the introduction of the weekly selection, the price set to a minimum to attract consumers into the store! YES clothing store, not just a single style of clothing, different styles of product convergence, just like a large fashion mall, once all the wishes to meet. Often in the YES clothing stores to see customers stay more than an hour, and clerk communication, clothing with how.

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Chen said overall apparel, the price of sensitive products set so low, will lead to loss, but customers can not come in and buy only a uniforms, low price is just the first step to attract customers to shop. Although selling a piece of sensitive product means losing a company, acquiring a new customer with a small sum of money relative to future earnings may create multiple times more expensive stores than sensitive products price. After such promotions, the volume of customers brought a huge week, compared to the YES investment in new customer development is very low.

YES Costumes back 90% of the high, but not entirely depends on the price, more is "fast", "more", "easy" these three aspects. From the initial monthly new, to the current weekly new, and even new daily, this "fast-paced" that consumers almost astonished. YES apparel in the spring and summer of two quarters to reach a single store clothing styles are 5 to 6 thousand, autumn and winter also comparable, so count it, the average weekly number of new models have hundreds. This is the same type of women's spring and summer only 400 to 600 compared to models, the development of YES apparel amazing. Once again provoked the desire to buy the user must be new products, the new rate has created a super-customer stickiness.

吴昕代言的YES服饰,赢在“快”及专业化管理

The second step in attracting customer spending is professional marketing. Although many female customers are not interested in selling products, but every time they will involuntarily pulled out the wallet, bought a lot of clothing, it depends on the YES clothing a bunch of professional clerks. "Wild fashion" is not just an empty slogan, YES apparel to carry out in the end! Each month will be on the staff for professional product training, so that clerks understand the product features, with the form, as a customer's stylist, to give professional advice. YES apparel clerks take a "goodwill" marketing: "do not buy it does not matter, you try it for free, see the effect, will not let the loss." Then they will be the original match a variety of styles of clothing Try to give customers. YES apparel is a wide range of clothing stores, with strong, style and diverse accessories and rich colors, when customers step out and try this step, the single rate has been as high as 80%! Therefore, clever communication and shopping itself is the behavior, but to allow customers to feel "take advantage of", "profit", put forward the first try, free modeling and a series of free trial experience required before the proposed Customer buying behavior.

Wu Xin endorsement of the YES apparel, both from the brand to supporting hardware and other aspects of a professional process management and staff training mechanism, which is a clothing brand in the turbulent era stand up reason!

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