[China Glass Network] Netease Commercial Channel invited me to write a text for the company to develop an Internet marketing strategy to share, I based on their own practical experience, combined with Chinese and foreign business strategy and marketing management theory, for corporate decision-makers to develop Internet marketing strategy as a reference. Sports Cap,Baseball Caps,Promotional Cap,Cheap Cap Kai Hong Caps And Bags Co., Ltd. , http://www.dgsportscap.com
Why do you need the essence of Internet marketing profitability?
With the emergence of marketing theories and the ever-changing Internet marketing methods and technologies, only the essence of business can not be interfered with by various information and make correct judgments.
Great formula for internet marketing profitability
The success of any great business comes from the following three steps. Especially the last two steps.
Go ahead and create products that meet the needs of your customers.
For example, Baidu's low cost and high rate of return are not available to SMEs. Taobao's commercial platform services meet the needs of individual entrepreneurs.
Second, look for the hungry people of the product.
Find potential customers of your products, such as Baidu, which requires a company with a low return on investment in traditional marketing, which requires low-cost, accurate marketing. Taobao has helped many entrepreneurs solve many problems in the initial stage of their business.
Third, let the hungry people buy multiple times.
KFC's network marketing strategy All companies that have achieved great success are truly profitable when they make a second or even third purchase, because they don't need to develop the cost of the customer, but only good customers. Baidu and Taobao are the same. Both provide products and continue to renew.
This is a very obvious truth, but it is ignored by most people. For example, Alibaba Group's products, Alibaba Group can become a great company, its products, good business model, and excellent marketing strategy. Alibaba's products can help small and medium-sized enterprises solve marketing problems. Alibaba's products are charged annually and renewed every year. As long as the service is good, customers will automatically pay for it every year. Therefore, in the initial stage of product promotion, Alibaba gives channels to distributors. Nearly all of the sales, the profit will be placed in the second year of renewal, and the annual renewal fee.
Our daily fast-moving products, Coca-Cola, KFC, McDonald's, etc. are all great companies because of continuous follow-up consumption.
Here is a little advice for friends who are ready to start a business. For entrepreneurs, if you choose to start a business, please choose a good product, and the product has a sustainable follow-up project, so the chances of success will increase greatly. If the project is only profiteering, but there is no follow-up development, please grasp cash flow. Do a good job of risk avoidance.
Back to Internet marketing, when developing an Internet marketing strategy, companies should use slogans and web design to highlight the core competitiveness of products. No matter what channels attract traffic, the aim is to attract the hungry people of the product. So why keyword advertising and socialization have a high ROI (return on investment), all because of the hungry people who found the product through the Internet. After obtaining customers through Internet marketing, we will do a good job in customer service and encourage existing customers to continue to consume.
Practical analysis:
One of the projects I currently operate is an overseas property. The unique selling point of overseas real estate is stable return on investment and easy to generate cash flow. The target audience is those with a net worth of more than 3 million and a need for overseas real estate, or investment or self-occupation. Step by step to specify unique selling points based on each property project or conference marketing theme and use web design to set up marketing tools. The second step is to find hungry people. Because it is a niche market with a limited audience, it abandons traditional, outdoor, and mass-mailing and other brand-oriented marketing for the masses. It only uses self-built websites to publish content to attract customers, keyword advertisements, and socialization of blog Weibo. Potential customers, at the same time, publish press releases in a number of times to create a professional online image and promote transactions. The third step is to establish a customer database, send newer industry information, valuable news, and timely sales to all customers on a regular basis, prompting them to make a second purchase.